There are multiple marketing channels out there, but there is none that gives results like that of SEO. SEO is a commonly heard term and many people casually throw it around as well in conversations without even knowing the benefits of SEO.
It is not just another buzzword among the marketers. Instead, it is a way through which your business can reach heights that you did not even think of. So let’s get into SEO benefits and see what it can do for your business.
Benefits of SEO to make your business boom!
The results of SEO are tempting but it is the investment that you have to make in terms of time and resources that stops you from going ahead with it. That is exactly the place where you lose from your competitors.
It does require some investments but the advantages of SEO are such that you get more than 10X of it back sometimes even more!
Spread brand awareness
Checkout the snapshot below. You see a lot of results and brands showing up for my query. I never knew of any of these brands and I just found out about them.
But How?
Through SEO.
One of the major benefits of SEO marketing is brand awareness. It makes your brand be ‘found out’ by your customers. Currently, all the brands that are ranking for my query above were unknown to me until 5 minutes ago.
But now, I am aware that there is a brand like WedMeGood or V3 Event, that exists and can help me in organizing my events.
Through SEO you reach your probable customers who do not even know of you. For instance, this blog that you are reading, is also because of SEO content and now you are aware of our brand ZeroAdo as a holistic marketing services provider.
More organic traffic
Are you tired of seeing 100-200 impressions and almost 0 clicks every time you open Google Search Console? Must be daunting right?
If yes, then it’s time you invest in SEO because one of the top benefits of SEO is more organic traffic. Every piece of content that you are producing deserves to be ranked. Your hours of effort deserve to be rewarded, and your brand deserves to be seen.
SEO can help you with it all by increasing the organic traffic on your website. You and I both know that organic traffic is the only sustainable way to make it big, because paid traffic comes and goes and social organic traffic doesn’t make a difference to your accounts.
And how do you get organic traffic? Through SEO. You might be writing high quality content, building the best backlinks, having a well-structured website, and an amazing UX/UI. But if all of it is not search engine optimized then you won’t even get a taste of organic traffic.
Chop-Chop! Go start looking for an SEO services provider.
Compounded results and long term success
You might ask, why should I invest in SEO when I have PPC that gives instant results?
As per a report by Bright Edge on search results statistics – “Organic Search share of traffic has increased to 53.3% on average across industries.”
That alone should give you an insight into why you should be investing in SEO even though the results come a little later.
Though there is no comparison between paid and organic traffic, since both complement each other. Yet, we are going to look into it to know SEO advantages for your business.
In PPC you are quite literally ‘paying per click.’ So if you got 10 clicks which cost you a total of 100 bucks and you got 2 leads considering the industry conversion rate, and your product costs 50 bucks, then still you are just even and not making profits.
While in SEO if you invested 100 bucks one time, and your SEO game is consistent and strong and you are maintaining your rankings then the organic traffic influx is insane. Why? Because you cannot run ads forever, but SEO stays.
So that one time investment of 100 bucks is going to return way more, that too consistently. The more you maintain your rankings, the stronger your grip keeps getting and the traffic just keeps on increasing!
So, 6 months of investment and wait is capable of giving you results worth years because the results you get are compounded. That is when you wait for months and in some cases even years is worth it.
Cost effective leads and revenue
Brace yourself because we are going to do some math here.
Checkout the value of the traffic in the above screenshot. It is USD 5.9K. This value signifies how much one must have to pay monthly to get the traffic this organically ranking link is getting as of now.
Now how much investment do you think went behind in getting this SEO content piece on number 1 on Google?
Certainly not 5.9K USD, that right there showcases how a small term investment can give you tremendous results, and this is the benefit of SEO that you need to analyze.
Each lead that Hubspot is getting from this organic ranking is costing them cheaper than all the others who are running ads to be on top.
So next time you want to acquire leads in a smart way, then maybe think of implementing seo services.
Helps your brand reach audience at different level of sales funnel
SEO is the marketing channel that caters to your customers at all the stages of the sales funnel.
You can create a variety of content that will reach and cater to the audience at different stages of the funnel.
For instance, a content piece like “benefits of working out” is an educational piece that will cater to the audience which is just thinking about working out. This person is at the top of the sales funnel.
Then a content query like “how to workout and lift weights” is for someone who is in the mood to get started with working out. This is someone who is in the middle of the sales funnel.
And when someone is searching for things like – “places to workout near me” or “gyms near me”, then they are at the final stage of the sales funnel ready to buy the services.
If you see, in every situation, SEO content has a role to play.
Being able to appeal to your customers and prospects at every stage of the sales process is one of the advantages of SEO that you can leverage to get more leads.
Be seen by your prospects at every point of sales funnel and organically push them to convert.
Gives you a glimpse into customer behavior and needs
Getting to know your customers better is one of the benefits of SEO. It is the best SEO advantage in my opinion, because when you know your customers then no one can stop you from scaling your business.
You know why you enjoy shopping from your local grocery shop vendor more than huge marts even though everything is at your disposal? Because your local vendor knows you better. The experience he gives you while shopping is very personalized and that is why you like it better.
SEO helps you have that effect on your customers as well. You can have so much information about your customers’ behavior that you can serve them whatever they are looking for on a platter and they would love you for it!
For instance, in the screenshot below, you can see what all the queries your customers are searching for, and for which you are ranking on what position. These insights can then help you make changes in your content as and when needed.
So keep an eye on your Google Analytics and Google Search Console and here are all the things you will be able to know about your customers.
- Which are the pages with most traffic. Once you know that, you can figure out the why out of it and get insights on your customers.
- What is the path followed to reach your home page?
- How long does a visitor stay on your website?
- At which point does a customer leave your website?
- Which is the frequently searched term that you are ranking for?
- What are the keywords and queries that were getting you best results in a particular season? For instance, around Valentine’s day, your pages around chocolates might get more traffic than usual.
- How many customers drop off from your page instantly?
- You understand if your SEO content is catering to the intent of your customer or not.
There is a lot that I can add to this list, but I’d leave that for you to figure out!
Improves footfall of local customers
In the below screenshot, ZeroAdo’s blog is ranking for a local query – ‘seo outsourcing company in gurgaon.’ It is currently ranking at 4th position in Google search results.
Similarly, here are the results of my local search regarding booking shops in Munich,and several stores are ranking on top for it.
So, how exactly are ZeroAdo and these book shops ranking while several others also which exist in the same region are not?
It is because we are doing local SEO while others are not. This is a classic example that SEO is for everyone. There might be many book shops in Munich but ‘Hugendubel’ is probably getting more customers than those.
So the next time you think about what are the benefits of SEO, just remember that you could have many more customers visiting your store be it online or offline.
You can beat your competitors even as a beginner!
The benefits of SEO for small businesses and big businesses are alike and that is the beauty of it. Not many understand how they can surpass their multi-million dollar competitors when they are new in the market.
Do you think a brand like ClickUp that came into existence in 2017 could fight already existing brands like Monday.com which was there since 2011? They had 6 years over them, and had some fame too. How do you think they established their paws in the market?
Through SEO.
Every big brand was once small and every brand that you now know of is often because of SEO since they established their brand awareness by constantly being seen by you.
It definitely ain’t easy, but it is very much possible!
Here is another example of it, Zixflow, a sales platform, who is also one of the clients of ZeroAdo, is fighting in top 5 with the industry giants like Hubspot.
Only SEO is the marketing channel that levels the platform for you so much that you can even fight established companies.
The brand promotion with SEO never stops
How long can you run ads for? 3 months? 5 months? 6 months?
You cannot run them year around because then the whole purpose of the ads would be defeated and you would only end up incurring losses. We both know you do not want that.
This is the kind of situation where the benefits of SEO come to light. Once you start seeing SEO results, there is no stopping. Of course you will have to maintain consistency, but even if you stop doing SEO after reaching your peak traffic, then also there would be no decrease in the traffic for at least 3 months.
That is what also makes SEO a good investment, your investment gives you results not just then, but for a long long time after that. Thus, promotion with SEO never really stops.
If among different types of SEO content, even one of yours is ranking, then your brand is being promoted 24×7 to all the people who are searching for a relevant query related to it.
This is not it, there are several other benefits of SEO optimization, and we are nowhere close to the end of the list!
Establishes credibility and trust
I am going to Google a few queries and add a snapshot of those here for you to see.
Search result of my first query – “money plant benefits”
Search result of my second query – “top 10 most expensive house in mumbai”
Search result of my third query – “1 bigha in square feet”
What is that one thing that is common among all these search results?
A brand named PropertyCloud is popping up in all these searches. So when you notice a brand that is ranking for so many queries, what comes to your mind?
When this happens, along with the brand’s awareness, you also tend to trust the brand, since you see that they are publishing content consistently which is also ranking. This is what happens with new customers.
But with SEO it is not just new customers whose trust you gain. It is also your existing customers whose trust gets stronger in your brand. This is one of the SEO advantages that has a huge impact on your brand’s reputation.
SEO naturally boosts performance all other marketing channels
SEO is one of the segments of digital marketing that is often enough alone. But that’s not it. Even if it is deployed with other marketing segments for instance PPC, then as well it plays a huge role. SEO benefits are endless in that way, it supports everything else as well that is connected to it in the ecosystem.
How? Let’s look into it.
Consider that you have a page that gives you most conversions. It is ranking high, but not high enough due to the killer competition. In such a situation, you can then give an extra push to that page with the help of PPC for a while.
So now, your page is ranking twice, both for ads and in organic search too. Your brand is crossing a user’s mind twice and your possibility of conversions improve.
Just like in the above screenshot both Myntra, an e-commerce platform in India, and The Yellow Dwelling, another e-commerce site that deals only in curtains, are ranking.
In one scroll, you will come across both these sites twice, now who wouldn’t end up clicking these links?
SEO is hyper focused on user experience since that is one thing that matters at the end of the day for any business. Since it optimizes the website structure, content, and the flow of the web pages, SEO helps you ensure that the user experience is top notch.
And when UX is top notch, you know that your customers are going to stay and might as well buy your product and services.
Loved by customers – Most customer friendly marketing channel
SEO is hands down the best marketing channel when it comes to customers’ experience. I kid you not, they love it. You know why? Because it is not a channel that constantly rubs your product or service in their face.
It is the channel through which they find a solution, right when they need it, and that is the beauty of it. SEO is a customer centric marketing channel with high ROI. No other channel can do that for you that SEO does.
You might argue that PPC gives the same results but then you are also investing a lot of resources into it as well. So a channel that is loved by customers and also gives you good ROI, what more pros of SEO do you need to know now?
Works for your business at every scale and in all locations
One of the biggest benefits of SEO is that any business size can leverage it, and also from anywhere!
SEO is vast and with being vast it also brings opportunities and several possibilities. That makes it a solution for all. You can enjoy SEO benefits as a small business, as a startup, a big tech firm, or even an enterprise alike.
Similarly, you can also leverage it from anywhere. Do you need more customers to come to your store? Or want customers in a specific region? Do local SEO. Want customers across the globe? Opt for international SEO. Want to speak to customers in their local language? SEO can be done in multiple languages as well.
SEO advantages are right there ready to salvage your business, you just need to pick them!
In the above snapshot, you can see that ZeroAdo is leveraging local SEO by targeting the audience looking for SEO companies in Hyderabad. But that does not mean that we are not taking clients anywhere else, we provide our SEO services across the globe.
And we are able to reach our audience as well at different places through different SEO efforts. How beautiful is it, that SEO never puts you in a box!
I used VPN to set my location in and around France, and when I searched for the query, ‘buy a house in france,’ the results showed up in French only. However, this does not mean that someone sitting in the USA searching for the same query will also get results in French.
That’s when the language will change to English, it means, your SEO is not bounded by a language, it works equally well, no matter the linguistics. Rather, it helps you reach your audience better as your content can connect better with them in their preferred language.
SEO benefits are not just meant to be heard but utilized as well!
You have read enough, and it is now time to act and leverage the benefits of SEO services for your business. If you do not know where to get started, then feel free to hire someone for you like – ahem ahem ZeroAdo, who focuses on SEO-Led Growth®.
Your business deserves to reach new heights and the benefits of search engine optimization will help you get there!
Kudos! to you for starting your business, now make it work as well with SEO!
