13 SaaS Marketing Trends You Must Watch Out For in 2025

If you wish to become one of the top SaaS companies in the world then you also need to market like them. None of the companies achieved overnight success they put in the work especially when it comes to marketing. 

Currently, marketing is one of the easiest aspects to nail when it comes to SaaS business because every channel out there is ready to be leveraged. Earlier it was just billboards and newspaper ads, now it is Google ads, social media marketing, SEO content, video campaigns, and so much more. 

Keeping that in mind, I am sharing a list of the upcoming SaaS marketing trends to help you know what is new, what is trending, and what you should be doing for your business’s growth! 

SaaS marketing trends 

Here is the list of SaaS marketing trends that you need for the upcoming year to nail your SaaS business growth. You can follow these trends yourself or hire Agile Growth Aggregator aka ZeroAdo for assured growth and scaling of your SaaS business. 

AI and machine learning in marketing 

AI is exploding and the explosion is not stopping. There is one tech after another and now it is influencing the SaaS marketing trends too. It is not just SaaS software where AI is causing a revolution but also SaaS marketing. 

There are several AI and machine learning tools which you can use on your website and throughout your sales process to analyze your customers’ behavior. You can utilize AI and machine learning to analyze your customer’s interaction with your website, identify gap areas, and improve your processes. 

You can also know more about your customers through their behavior and interaction with your AI systems and improve your marketing and sales strategies. 

Inbound-led Outbound marketing

Inbound-led Outbound marketing introduced to us by Rb2b founder, Adam Robinson, is one of the newest SaaS marketing trends. It is not being talked about enough yet, but it will be the major growth driving in the future. 

What does Adam mean by this term? And why is it so fascinating? 

The reason is it is one of the major SaaS marketing trends that is capable of revolutionizing the market. Inbound-led outbound marketing means you reach out to your inbound website visitors through outbound campaigns. 

Confused right? I was too until I found out that it is possible to find LinkedIn profiles of your otherwise nameless visitors that were just SaaS marketing metrics with no real implications. 

Now they can be your actual customers. In the words of Adam Robinson, here is how this new SaaS marketing trend will work. 

This is a trend you do not want to miss out on because now you will be able to convert your anonymous website visitors into your customers. 

Multi-channel marketing

The biggest mistake you can make today in the world of SaaS marketing is relying solely on one channel. Why? Because just one channel is not enough! 

Be it organic marketing, paid marketing, or email marketing - one channel alone is not going to get your SaaS business any growth.The latest SaaS marketing trend and statistics say that reaching out to customers on multiple channels is the sure shot way of growing. 

Checkout below how CoSchedule is leveraging email marketing, along with SEO, and also social media. 

It’s not just the statistics that say that reaching out to customers on multiple platforms is better but also the customer. Customers now prefer being reached out to through multiple channels. 

If you do what your customers want, how can your SaaS business not scale? 

Reach out to your customers on multiple platforms like email, through SEO, paid marketing, and even WhatsApp as and when needed. 

Multilingual marketing 

What better way to reach people than in their own language? 

English is the most widely used language but almost 75% of people across the globe are not native English speakers. What does that tell you? If you want to reach a wonderful audience then you need to switch to a multilingual marketing model. 

Not just that, but statistics say that businesses with multilingual websites also experience an average of 70% increase in their conversion rate. 

With AI coming in when translation of the content is as smooth as butter, multilingual marketing will rise as one of the SaaS marketing trends. Some major SaaS brands like Canva have already been implementing that and benefitting from SaaS SEO, but now it is way more accessible and thus, not limited to just major brands. 

Check out the multilingual pages of Canva below for various regions. 

Implement multilingual marketing by getting a multilingual website, doing multilingual SEO, and also doing regional marketing in native language. 

Freemium model 

Another one SaaS marketing trends of 2025 is offering a freemium model or giving lucrative offers to convert more customers. 

Why should I offer a freemium model when I have invested so much in building my tool? 

That’s a fair question! And here is why you should still offer a freemium model- 

• Because your competitors will be doing the same in the market and you need to come up with better offers or at least match what they are providing. 
• Not everyone can pay for a tool. So by providing a freemium model you make your SaaS tool more accessible and also earn a loyal customer who will then switch to your paid version when they can afford it. 
• It increases your brand awareness. Ever heard of Trello? They offer freemium models and great discounts even on their paid versions. 
• A freemium model gives the user a taste of your tool once they are addicted they will keep wanting more resulting in eventually converting into a paid model customer. 

We mentioned how Trello captured the market with their freemium model. Now they have plenty of loyal customers using their tool, several small businesses depending on them too, and then one day - BOOM! They put limitations on their freemium model. 

Small businesses which in the last few years converted into medium businesses have to opt for the premium version of the tool thus, instantly getting Trello some new paid customers. 

This was a sly business tactic, some might as well see it as unethical, but business is cut throat and you do all the best things possible in your capacity for growth. The freemium model of your tools is the trend that you need to adopt now! 

Niche influencer marketing 

Not gonna lie, I am not fond of the influencer marketing world personally but it is the next big thing in SaaS marketing trends. Earlier influencer marketing was limited to more B2C type business models with small ticket sizes. 

Cosmetics, skincare, clothing - these were the industries where influencer marketing was prevalent. What my problem with this marketing trend is that influencers are up for sale. The more you pay the more you get and their audience is often very loyal to them and ends up getting thugged. 

But my personal feelings aside, this is also one of the best marketing trends that has entered the SaaS world for all the reasons I mentioned - 

• The more you give to the influencers the more you get back. 
• They often have a very loyal fanbase thus, ROI is often there. 

(I might not like it but the marketer in me does!)

If you want to get the best results then go for the niche influencers. Also preferably the more ethical ones who will not sell a product they don't believe in themselves. 

Look for an influencer with a valuable voice because you do not want one time sale but lifelong customers. If you navigate well, influencer marketing is one of the easiest ways of making it big today. 

Checkout a promotional post from one of the renowned Sales Influencers Keenan on LinkedIn. 

Video marketing

82% of customers say that they are influenced by the video content while making a purchase from a brand. 

Surprising? I don’t think so. Video marketing has been the underdog in the marketing world and only recently it has started getting the attention it deserves. In the SaaS world it is doing even better because nothing acts as a better converter than a demo video showcasing how handy and easy to use a tool is. 

Not just that, but through video marketing you can achieve multiple goals like -

• Do video SEO to rank in Google and increase your chances of being found by the customers. 
• Build a pro YouTube channel that can get you brownie points when it comes to credibility. 
• Do social media marketing as well with videos since they are a sure shot way of winning on social media. 
• They are more shareable, thus increasing your direct traffic. 
• You can depict emotions and much more through videos that no other content form can do and appeal to your audience. 

Dropbox actually put it to use and through video marketing they created one of the hit SaaS marketing campaigns that appealed to the audience at a deeper level. 

Their ‘For all things worth saving’ campaign was a huge hit with 115k + views on a SaaS brand campaign. (That’s called a big win in the SaaS world.)

Community and forum building

As customers we love exclusivity! Exclusive offers, exclusive discounts, exclusive coupons, exclusive insights, and more. 

That is why this trend of exclusivity is one of the SaaS marketing trends we will witness in the upcoming years. It is the perfect way of making your product desirable just like Ahrefs did. 

Ahrefs made an insider community where only paying customers get the entry and in this they share insights and let experts from similar fields connect with each other. 

Who wouldn’t want access to that? 

Building communities not only helps you get more customers but it also makes your product more desirable and helps you connect with the most brilliant minds using your products. 

Social proofs to build credibility

There is no marketing tactic that can build your credibility as fast as social proof. Testimonies and reviews from users who have used your product have a huge impact on the mind of your prospective customers. 

And why not!?

If you reward 10 positive reviews about a product then you will be more inclined towards buying it than the one with no testimonies at all. 

So start collecting social proofs as this SaaS marketing trend will stay around for a long long time. Ask your customers to drop reviews for your tool and leverage them on your websites or on social media. 

Customer experience optimization 

Check out the two websites below, which one are you more likely to buy from, considering that you are unaware about both the brands. 

I am sure the latter. 

Why? Because the latter is giving a more immersive, seamless experience, and the website is easily navigable. While Zara’s website has a more modern outlook but also more complicated site structure to navigate. 

All it took was one look to make your decision which website to buy from. 

Clearly, now it is not just about the product but also the experience you are giving your user. 

“Do not judge a book by its cover.”

This is not relevant anymore as a book does get judged by its cover. No matter how good your product is, if you are not giving a smooth or ‘wow’ experience to your users in the first look, you will face difficulties in selling. 

Customer experience is not just about what your website looks like it is about how your entire sales cycle looks. What is the experience like for a consumer from becoming aware of your brand to finally converting - that is what truly determines your sales today. 

One of the next major SaaS marketing trends we are looking at is giving a wow experience to your user. Here is how brands are doing that - 

• Creating engaging content, learn from ClickUp, you will never find a boring piece of content on their website and they are nailing SaaS content marketing.
• Making your site structure easy to navigate and comprehend so customers can switch from one page to another with ease. 
• Making your website appealing, to keep your customer engaged by creating top-tier content. 
• Making your checkout and sign up experience easy by offering multiple modes of payment or subscription model where autodeduct is possible as well. 
• Make a mobile friendly site. 

These small and seemingly insignificant changes account for big growth in the long run. 

Customer retention over customer acquisition

When you lose a customer, you are not only losing recurring revenue but now you will also have to invest in acquiring a new customer aka - you will be losing more money in marketing and your sales process to acquire a new customer. 

This is common information but it is not commonly leveraged information. But it is changing now and among the upcoming SaaS marketing trends, retaining your already existing customer is being prioritized over acquiring a new one. 

Improving customer experience, taking their feedback into consideration, and speedy customer service are some of the ways through which you can do that. 

Usage based pricing and platform unbundling

With multiple options available in the market, is it extremely easy for your customers to switch? By providing them the best value at the lowest price possible. 

Usage based pricing is one of the best ways to do that. You make your customers pay for only what they have used and nothing more than that. That way they do not feel that you are overcharging and you do not lose a valuable customer. 

You can have various pricing plans based on the usage of the customers making your tool more accessible as well as value adding. 

Another way of providing value is by unbundling your product. Instead of selling an entire platform, sell your features. Not all your prospects are going to need all of your features but that does not mean you lose a chunk of customers because they do not need your entire platform. 

The solution to that is unbundling. Sell your platform in chunks and make users pay for what they use. For instance Zoho provides an entire suite of tools but you have the liberty to pick only the ones you need and that is what makes it one of the most used tools by small businesses. 

Smart Gen-AI powered chatbots for customer conversations

From Google AI overviews to ChatGPT to Claude - AI has truly taken over. Because of it now, 24/7 support is not impossible anymore, especially if you have AI agents at your disposal. 

Smart generative AI powered chatbots are one of the emerging SaaS marketing trends in the industry to provide consistent customer service that results in customer retention and conversions. 

These chatbots are capable of holding real-time conversations with customers and answer their queries based on the database they have been fed. The more they learn the better they become in conversations thus, making customer conversions easier. 

SaaS marketing trends 2025 - beginning of a new decade 

2025 will be the year full of challenges, new trends, and new opportunities for the SaaS businesses. Start right away and only then you can be prepared for what is coming next. 

The above mentioned SaaS marketing trends are going to be the game changer for any business thus, the sooner you implement them the better results you will be able to get. 

If you cannot do it yourself then hire the professions and let the SaaS marketing agencies manage it all for you. 

Contact ZeroAdo now!