Cheers from Vishnu! I welcome you to the Content Solo Sunday Newsletter—March 8, 2020 issue. Enjoy my snippets and notes on this week’s stories that I found most informing, educating, persuading, inspiring, entertaining, and unique for content creators:
#1 On A Serious Note: Regarding Coronavirus Disease.
First things first – before we dive into the content inspiration for the week, I sincerely request you to please-please-please visit Coronavirus disease (COVID-19) outbreak section on the website of the World Health Organization and make yourself familiar with the Corona updates and help yourself and those around you stay safe against this global epidemic.
As of March 8, 2020, Coronavirus has affected more than 107, 600 people, and has killed more than 3,600, as per Coronavirus Map from The New York Times. Being aware of precautionary measures will go a long way in fighting this Corona battle. So, please stay informed and make others aware.
#2 Is Social Media All About Images & Videos?
Nah! You know, that question kinda offends me! After all, among many other things, I am a writer too. And yes, a social media copywriter as well. I have seen articles which proclaims that social media is “all about” images and videos. At the same time, advisors of such advice are caught using captions in their post, you know.
In short, captions are, more or less, vital along with images and videos. Yes, while writing for social media, it might be hard to come up with “catchy” headlines as your manager might be demanding from you. However, Christian Lowery’s article How to Write Social Media Captions That Convert can help you.
#3 Week’s Highlight: What Makes A Great Podcast?
“A great podcast from a brand is not a podcast about the brand. It’s about what a brand is passionate about, what stories it can uniquely tell, and what distinct point of view it can bring to a show.” — Steve Pratt, in Medium article 9 Marketing Lessons for Podcasters: Inside the Strategy of Facebook’s New Podcast.
#4 Celebrating International Women’s Day: 2020!
Thoughts from my note “She Is More Than You Can See. Full Stop.” published on Minute:
“Besides taking care of children and the house, if she can run the world’s largest democracy, take global giants to new heights, drive climate change, she can do anything. And for that, you and I don’t need to empower her. She is already empowered enough.”
On that note, Cheers to women victory so far, and to that, we will see further. Happy International Women’s Day. It’s 2020. Play well.
#5 Brand Campaign Spotlight: The Muse.
If you have ever looked for any career advice on Google, chances are you have already visited The Muse. The Muse defines itself as “the go-to destination for the next-gen workforce to research companies and careers.” I agree. It is.
Founded in 2011 in New York City by Alex Cavoulacos and Kathryn Minshew, two strong women who have made their own mark in the Big Apple, The Muse attracts prospective candidates as well as the companies to list their job positions on the back of its Career Advice section which culminates ever-updated expert advice on every and any professional situations and issues you can ever imagine to face.
Thanks to its solid content marketing strategy, as per SimilarWeb stats of The Muse as on March 8, 2020, it holds rank #153 worldwide in the jobs and employment category websites with monthly traffic of about 7 million.
The best part about The Muse content strategy is that all the content out there is evergreen and will keep attracting candidates as well as the companies in the times to come.
#6 Add to Your Toolkit: McAfee True Key.
Can you count the number of personal subscriptions you manage? Can you guess the number of websites you have created an account on? Do you have any difficulty in recalling the last time you hit the forgot password button?
I think for all these three questions, I am gonna hear a “no” as an answer. If your answer is “yes,” then congrats for you being an anomaly genius!
Going ahead, if your answer is “no.” then get the McAfee True Key application, which remembers all your account passwords and helps you store private notes with bank-level security. I am using True Key for more than three years now and have not entered a single password for the repeat visits on any website. All I remember is just one master password. Each time I switch on my PC, I log into True Key, and all my sites are auto-logged in. And yes, it works on your smartphone as well.
With True Key free version, you can store up to 15 logins. With True Key premium version costing US$ 19.99 per year, you can store up to 10,000 logins, which, I think, is more than you will ever need.
#7 LinkedIn Spotlight: Are Keywords Still Relevant?
Are keywords still relevant?
“YES” – Answer from Google’s Webmaster Trend Analyst, Mr. John.
[What are your thoughts about the importance of keywords in content and SEO? Start or join the discussion on LinkedIn.]
🌱 Keep Doing Good Stuff
How you start your day has a significant impact on how the rest of the day goes. That’s why you must kickstart your mornings with positivity and activeness. Explore more on Why You Must Have A Morning Routine, plan your next morning today, never tap that snooze button again, and wake up each morning with confidence, your own space, and peace of mind.
That’s all for now! Stay tuned for less, but worthy!
– Vishnu Goyal
Creator, Content Solo