Internal linking means linking one page or post on your website from other related pages or posts on your website.
Whenever you publish a new blog post or page on your website, you must interlink it from relevant blog posts and pages previously published. Also, you must provide internal links from your new content to your old content.
Three best benefits that you’ll get out of internal linking:
• SEO value: Backlinks are an important SEO factor. By interlinking your content, you can increase the number of backlinks to your blog posts and pages and improve their search engine rankings.
• Higher referral traffic: When visitors read your content, they will also see links placed in it. From those links, they can discover other content of their interest and use. It will increase your site traffic and help retain visitors for a longer time on your website.
• More leads: You can link your product or service landing pages from your blog posts. Then, visitors to your blog posts can also explore your landing pages via clicking on internal links. Once visitors reach a landing page, they will be better able to explore your products and services. And if they fill the lead form on your landing page, kudos to you! You just got new leads through your content.
All these benefits make internal linking a very simple to implement yet very powerful and must-have strategy in your content marketing bucket! So, start internal linking your content today!
BTW, have any questions on internal linking? If yes, just reply to this email and let me know. I will do my best to help you out on this.