High Authority Backlinks & How to Get Them in 2024

“We try to understand what is relevant for a website, how much should we weigh these individual links, and the total number of links doesn’t matter at all. Because you could go off and create millions of links across millions of websites if you wanted to, and we could just ignore them all.” - Search Advocate John Mueller

John Mueller is a complicated person to comprehend and his statements are even more complicated. But he keeps dropping hints here and there if you read between the lines. In his above quote there is one such hint about SEO backlinks. 

The hint here being that quality of links matters over quantity and thus, you need to buy backlinks which are of high authority and not the ‘high number of backlinks.’ 

But what exactly are high authority backlinks and how is it going to impact your business website? 

How to build those links

What kind of links can be called high authority backlinks? 

If you don’t want to build link yourself then how SEO companies can be of assistance? 

Let’s find it all out and more…

What are high authority backlinks 

High authority backlinks are the links from websites of good reputation and traffic. 

So what are these reputable websites and what are their features? 

These websites often have- 

• A DR of 50+.
• Have well researched content.
• Content has been contributed by subject matter experts and guest writers.  
• They have valuable traffic which converts. 
• Are often product/service selling websites. 
• They have a good backlink profile and getting a link from them adds value to your backlink profile too.

Zapier, Forbes, New York Times, ClickUp, Hubspot, Zoho, and Stripe are some of the website examples where you can get authority backlinks from. 

What is authority?  

As aforementioned the authority of a website is a term used for the quality of the website. This stems from the term Domain Authority given by Moz, which is a depiction of how well a site ranks against its competitors. This score is given from 0-100 by Moz and is based on factors like domain age, spam score, and traffic. 

An equivalent to Domain Authority is the term Domain Rating (DR) from Ahrefs which also ranges from 0-100 and is based on the backlink profile of a website. 

The more the Domain Rating, the better it is. When it comes to building high quality backlinks Domain rating is the metric that is taken into consideration as it is considered more accurate in the SEO industry. 

Thus, the authority of the website is based on its Domain Rating along with other subjective factors that we will discuss further. 

What are high authority backlinks for Google? 

In the last few years if we have learnt anything then that is the fact that Google is snobbish especially when it comes to following their guidelines. 

They will not take anything into consideration if you mess with their guidelines and algorithm and will straight up put a penalty or shadow ban on you. There are constant updates from Google every now and then, but one thing they have been consistent about is the quality of content and authority backlinks built “naturally.”

They have clearly warned that if you care about your site’s visibility then make sure you avoid spammy activities when it comes to link building. 

“So what to avoid and what to do? And what really are high authority backlinks as per Google?”

Good question, I was expecting this. So here are all the things listed (as per Google) that make authority backlinks. 

Links from website with good traffic 

A high authority backlink is the one that is built from a website which has good traffic within its industry. By good traffic I mean valuable traffic that converts. Readers that spend time on the website and also customers that are willing to buy. 

Any link built from such websites makes your backlink more valuable. Check out the traffic below of the brand Verywell Health. The website is getting a huge traffic as per the industry they are in thus making them a promising domain to get authority links from. 

The value of the traffic shown in the above image tells us that it is not junk traffic so the website has all the green flags to build good backlinks from as per Google. 

Editorially built

There are two types of links, one is editorially built which feel natural when you read and the either ones are forced. You do not want to force the links in your content. They should feel like they go with the content as well as context. 

For instance, if your content is about the best healthy habits to live by then will a link about the ‘best perfumes’ fit the context? Absolutely not! 

But a link about the best healthy vegetables to eat will definitely make the cut. 

By definition, editorial links are the links that add value to the reader in the content. These are often ‘earned’ links. But they can also be built if you have the best link building services by your side. 

In short editorial links are the ones that: 

• Add value to the reader. 
• Feel natural in the content as well as content. 
• Are not forcefully linked within the content just for the sake of it. 

Below is an example of what an editorial link looks like. 

Links from websites with expert content

Editorial links will be of value only when you are getting them from good quality, well researched and opinionated content written by the subject matter experts. 

For instance, check out the website below of Psychology Today. 

The website published content around mental health, mental health issues, and everything associated and related to it. The best part about the website is that every piece of content has been written by a subject matter expert or a clinical psychologist as you can see below. 

Building links from one such website will account for high authority links in the eyes of Google since the content is abiding by the E-E-A-T guidelines. 

Built from high DR website 

As aforementioned, DR is one of the most important aspects to consider during link building. So this one is non-negotiable.

The higher the DR the better would be the link authority being passed onto your website and thus, high DR links are more valuable. 

However, DR as a standalone metric is not enough to assess the quality of the website you are building high authority links from. 

From research and information rich content 

There are so many SEO trends coming and going everyday but one consistent trend that never leaves is defrauding! 

SEO is tough and definitely not anyone’s cup of tea, so people resort to spammy ways to build links and rank their websites higher. 

While building high authority links you will come across several websites with a ton of content but extremely poor quality content. You will find the content is often just plagiarized, paraphrased, or there is not even enough information written. But the DR of the website is high. 

You often get scammed because you end up overlooking the content. That is exactly what you do not have to do. Domain Rating is a crucial metric, but it is not enough alone when it comes to authority backlinks. 

Check out the content in detail, read one or two pieces beforehand if you have to, and also check if the content has a niche. If it doesn’t have a niche and is publishing content on anything and everything then that’s the website you need to avoid for link building. 

Overall quality check of the website 

Anytime you feel that a deal for link exchange is too good to be true, then maybe it is! PBN backlinks are growing these days and multiple people are using PBN networks to build quality links for themselves. While in return they give a link from a spam website in return. 

That website might show that it has very high DR but it doesn't have any concrete business model, the content is poor, and it is often a small website with few necessary pages. 

The DR often fools people, but as we discussed a high authority link goes beyond that. So, dig deep and checkout the following in the website: 

• The DR of the website. (Of course!) 
• The kind of content being published. 
• If it is a media website or a business website. 
• Is the content spammed with links if yes then run! 
• Are anchor texts contextual and also appropriate to the link. 
• If the website is relevant to your business or not. 

Following are the images of what PBN sites look like and what you should avoid. 

How to do high authority link building?

If you ask me how to do high authority backlinks then I would simply suggest you to buy backlinks. 

Why? 

Because link building is a hassle especially if you are a rookie in the SEO world and also a startup with a Domain Rating of 0. However, if you are ready to put in the manual effort, time, resources, and also ready to test your patience then here are some experts tips for you. 

Write guest posts as an expert and contribute to round up articles 

Round up articles and listicles are the first opportunity you should grab to build high DR backlinks. 

Round up articles are the ones where several people contribute the content based on their expertise. They are one of the best opportunities to build high authority links because these articles are often taken up by established brands. 

By contributing to round up articles you not only get high authority backlinks but also spread business awareness. 

Given below is an example of a roundup article where several entrepreneurs have contributed as per their area of expertise. Vishnu Goyal, Founder and CEO of ZeroAdo have done the same and in return earned us a backlink. 

Another way of using your expertise is writing guest posts to get authority links. Guest posts are the articles or blogs that you write on someone else’s website as a subject matter expert in return for a backlink. 

Guest posts are a good investment especially if you want to build multiple links in one go for different websites. 

Following is an example of a guest post that ZeroAdo Crew coordinated and put together for one of our clients. 

Help A Reporter Out

HARO or helping a reporter out is another way of earning high authority backlinks. The best part about this link building tactic is that even as a very small business or startup you have the opportunity of both local link building as well as getting global links. 

You could become a source for the reporter of a local newspaper as well as a global newspaper. This tactic gives you an opportunity to build authority backlink even if you are at 0. 

Go all in, connect with the journalists and reporters (thanks to LinkedIn for easy networking opportunities), and offer to become a source for the reporters. 

These links are not easy to get but they are worth the effort once you get any because it is free publicity along with a backlink. So not only will your website DR will increase but you will also get more leads. 

Create value adding assets that can be linked to 

The thing with ‘content’ is that it is an absolute necessity in every marketing channel but the downside is that it has to be unique and also abundant. 

Today just content is not going to cut it anymore. The competition is fierce and thus, you need a lot more than just SEO content. 

You need content assets that people can go back to over and over again, which are value adding, and which also gets you backlinks. 

These assets are what get you recognition as a brand in the market and also a lot of backlinks for free. They are a ticket to building high authority backlinks in automation mode. 

Content pieces like e books, templates, detailed guides, come under this bucket of assets. 

Think of HubSpot and you will get reminded of their ebooks. 

Think of Backlinko and you will get reminded of their SEO courses as well. 

And next time you think of ZeroAdo you will be reminded of our Content Quality Guidelines. 

So build such assets and make them available to the public for free high DA backlinks. 

Create content on evergreen TOFU keywords 

There are different types of SEO content but only top of the funnel (TOFU) evergreen content can get you backlinks. 

TOFU content is written with the intent to educate the customers on evergreen keywords and also spread the awareness about your brand through it. 

For example keywords like - “what is product marketing”, “what is SaaS” - are evergreen keywords and also the keywords which cater to the top of the funnel customers who are currently in the phase of gaining knowledge. 

Writing TOFU content and making sure that it is better than the other ranking content pieces will give you an edge and also increase your chances of getting referenced. 

With referencing if your content comes backlinks, thus, you get high quality backlinks if your content is value adding. The best part is that all these links are also highly contextual and value adding to the user. 

Checkout the metrics of the top of the funnel content by Hubspot below. To know why creating such content pieces is crucial. 

Outsource it from ZeroAdo

Let’s be real, link building is tough even for marketers. 47% of the marketers have rated link building as the toughest task in SEO. It is because building a high functioning campaign that gets you both quality and quantity of links is tough. 

However, you have got nothing to worry about. All the above mentioned tricks to build high authority backlinks are hard and require manual chore but this tactic is exactly opposite of that. 

If you do not want to build links yourself then simply outsource them from ZeroAdo! ZeroAdo is one of the best SEO companies in the market nailing in multiple streams of SEO. When it comes to off-page sEO we assure both quality as well as quantity of links. 

We have a database of 500+ link building partners and we can get you links from even 90+ DR websites at the smartest price. 

So save your time, resources, as well as some failed attempts and just outsource your high authority backlinks and watch your business scale. 

Authority backlinks for business authority

Google is fooling the world by telling us that you only need good content to rank it and we all fall for it everytime. Well, who is to be blamed? Only us! 

But if you look at the statistics, you get to know that 96% of the sites in Google’s top 10 positions have 1000+ links from unique domains. So clearly just good content is not enough. 

However, this does not mean that having a huge quantity of links is any good either. More than quantity it is quality that matters and at the end of the day having backlinks are what matters. 

If your business wants authority in the eyes of Google then it needs authority backlinks to do that! 

So do not trust everything Google says - straight up your back, start taking your notes from this blog, and start building high authority backlinks.