Creating content might seem like the toughest task but in reality, finding the ideas to create content on is easier and harder especially when it comes to SEO content ideas. Because you need to come up with content inspirations that are not only useful to the reader but also that ranks.
And, I am here to solve exactly that problem of yours!
How to find SEO content ideas for your website
Content is everywhere, yet it is never enough and you constantly have to keep producing new one at least that’s what SEO demands as of now.
So on days, when you are short on inspiration to create new content, here are some quick ways to find content ideas for SEO.
Pick pain points of your customers & address them
In my opinion, I don’t think there are any SEO content ideas out there which are better than addressing your customers’ problems. I assure you that these are the kind of content pieces which are also most read, because hey, who doesn’t want a problem solved.
These are the kind of content ideas waiting to get picked up and they are also unique because if one customer is facing an issue that means many others are as well.
Here Atlassian is addressing the problem of “how to increase productivity” and the kind of traffic they are getting is baffling! Checkout below 👇.
“As one of the content ideas for SEO it sounds fabulous but it should also be value adding to the business as well. Addressing the problem alone is not going to cut it.”
I am sure you are wondering the same so let’s look into this from other aspects as well. The products and services that you are providing are of course the solution to your customer’s problem.
So taking the example of Atlassian itself, out of 13K traffic even if the conversion rate is just 2% then that means they are getting 250+ customers every month. So addressing your customers’ and prospects’ pain points is not only going to help them but also your business.
Win-win!
Keyword Research + SERP
This one was a no brainer! Of course keywords are the key to not just to creating SEO content but also SEO content ideas. The best way to do so, is to keep your keyword research a little vast and then clustering it into different topics.
Instead of doing highly to the point keyword research, keep it a little open ended and that way you would come across new keywords that will give you new ideas.
For instance, if you need to do keyword research around AI courses then instead of making your keyword research highly targeted with searches like “ai courses for students” you can keep it open ended with “ai courses” 👇.
With this method now you have several new ideas to work upon. Along with this, while filtering your keywords, checkout the search engine page results as well to see what kind of content is ranking for what keyword.
That would further give you new ideas and new perspectives to create content on.
Dig into your competitor’s content inventory
I cannot stress this enough, but your competitors are also your biggest helpers when it comes to finding SEO content ideas. Especially, when you are new in the business and you need some direction as well for your business.
So here is how you can get ideas from your competitors.
Step 1 – Copy the website URL, and fire away in any SEO tool like Ahrefs or Semrush. I personally prefer Ahrefs.
Step 2- Once done, checkout the top pages, those are the pages you know are getting maximum traffic. Download the list and filter them based on the kind of pages they are and if they are relevant for you and your SEO strategy.
There is another way of doing so.
Repeat Step 1 and post that look into the top keywords the website is ranking for. That will give you plenty of new content ideas for SEO to work upon.
This is the process that you can do for an entire website and even for an individual link. Utilize it to the fullest and outrank your competitors!
“People Also Ask” is a gold mine
You see that section popping up in every search you make on Google – “People Also Ask.” This is exactly the section we are talking about. Whatever you search for, there is always going to be this section.
Checkout, what this section looks like👇. As a user, we tend to sometimes ignore such sections as we are looking forward to reading the main deal, but as an SEO folk, nothing should be ignored on the Google search page.
You need to be observant, keep digging and you will get 10 more new SEO content ideas from this. Because this section is telling you exactly what your target audience is searching for and how you can reach out to them.
The new ideas are right there in front of your eyes and that is exactly why I call this section a ‘gold mine.’
The ‘people also ask’ section is not there for just general products and processes but also for e-commerce. There would be links to the e-commerce product you are searching for on top but the people also ask if the section would be there as well.
So no matter what you are searching for in most of the cases you are going to find this section so make good use of it.
Stay on top of industry updates
See, this one might seem more like something that news outlets do. Yes, it is closely like that, but here by industry updates I mean that you are aware of what is going on in your field and you make it a point to write about it.
For instance, I am in the SEO industry and if there is a new update today then I should be aware about it and also write about it as soon as possible. Now how I write depends upon my target audience.
If my goal is to get clients or educate my clients, then the direction of my content would be – how does this update affect a business or something which is relevant to my clients.
But if my target audience are SEO folks, then my focus of covering that update would be from the intent of telling the technicalities of SEO that will impact the work of my SEO peers.
You need to figure out the direction of your content when it comes to giving industry updates.
For instance, Unrola and the AI app store, where you can find all the information related to AI and the upcoming apps, are making full use of this strategy.
They are leveraging the trending topics along with evergreen topics for their SEO blogs.
An article on Amazon’s robot Astro which was in trends at the time of the publishing of the blog. One thing to keep in mind, that these trending topics are ‘trending’ initially but eventually they become evergreen. Somewhere, someone would definitely search for Amazon’s robot, and this blog might come on top of the search results.
So trending once, but relevant forever.
[Source – Unrola]
Including trends in your SEO content does not necessarily mean that you have to write an entirely new content piece on that. You also have another way and that is to include the trending topic in your already existing content piece.
For instance, in one of the blogs of Unrola related to AI video generators, they added an update instantly about Google’s Veo tool the moment it was released to the public.
I know this, because I follow them regularly, and I noted the change and that’s where I learnt this trick from as well.
Reddit & Quora can tell you what customers are looking for
This is my favorite place to take inspiration from especially when it comes to various types of SEO content. These platforms have a lot to offer, be it in terms of giving you ideas, or to even directly quote them in your content to add more value to it.
These platforms have people like you and me who are asking questions and seeking an answer from someone who has an experience in the field or if they have not found a good answer during their search on Google.
Either way, they tell you exactly what your customers are asking. What doubts they have that you can resolve. So now that you know that, what is stopping you from creating new SEO content?
Because if your customers are searching for it on Reddit and Quora then they are doing it on Google as well and you want them to find you.
On Reddit, you not only find unique SEO content ideas but you can also find content to add to those content pieces to make them more relevant.
Checkout how Quora is ranking on Google search for my query, showcasing many other related queries to it. These other questions can give you an idea about what your users are searching for.
Use Gen AI tools like ChatGPT
This list would have been incomplete without the AI tools. Generative AI tools like ChatGPT might not have been able to completely change the SEO market, but they sure as hell have upgraded it alot. They are such a helping hand especially when it comes to finding inspirations related to anything and everything.
Go to ChatGPT and ask industry related questions, for instance, ask about what could be an SEO friendly topic to work on in the business that you are in. Then get those topics, search for them, and see what content is ranking. If you feel it is worthy of being written based on the volume of keywords, then go ahead.
And that’s how ChatGPT gave you new SEO content ideas.
Checkout how I made ChatGPT give me content ideas for SEO. First I asked for relevant topics and later keywords which are related to the industry and might give me some unique ideas.
Refresh your old content
Content ideas for SEO do not always have to be new! You do not have to get traffic just from new content you can repurpose and update your older content as well. Once you do that you will not only see the traffic of your updated content go up but also a significant increase in the rankings.
Google takes into account the freshness of the content along with the helpfulness of it while ranking the results of any query.
Fresh content is obviously rewarded, thus, find your already top performing content pieces, pick them up and refresh them. Add new content, images, and everything else as you see fit and watch how your traffic scales.
This is one of the most effective yet least time consuming ways to stay on top of your SEO content game.
Look at your Google Search Console data
This one is one of the best yet underrated ways of finding new SEO content ideas. The best part about it is that it gives you content ideas that are not just new but also being searched by your customers.
Checkout your query feed, and find out the queries you are ranking for. You will notice that some queries that your SEO content piece is ranking for are not even directly related to it. That means, any good SEO content is not out there on that query and now you have the chance to leverage that and rank on top for it.
For instance, if this blog is about SEO content ideas, but if it ranks for the query ‘marketing content ideas’ as well, that’s when I know that the intent of the user must have been different. But my blog is ranking probably because there is no content out there which is catering specifically to that query.
That’s it, that’s my opportunity, I’d grab it and make the most of it then and there!
Google Search Console is highly accurate as well, at least more accurate than other third party SEO content and SEO copywriting tools. Thus, the data you are getting holds some value, and if you act on it right away, you can get an instant traffic boost for your website.
For instance, ZeroAdo’s blog on SEO copywriting examples is ranking for the following queries and more, if I would have found a unique query here, then I would have definitely picked that up to update my current SEO content or create a new piece.
Consult social media feeds
“How is social media going to help me find SEO content ideas?”
Here is how.
Make a list of brands and industry influencers to follow in your business. Once you will regularly follow them on Twitter and LinkedIn you will come across plenty of content from them. Some of which might even be relevant to your brand and might make up for a good topic as well for your SEO content.
For instance, you can follow Colleen Francis for sales and brands like Netflix, and Starbucks for marketing and social media related ideas for your SEO content.
Leverage content ideas generator tools
Personally I am not a fan of these tools when it comes to finding content ideas for SEO probably because I never had to use it, the aforementioned methods were enough. But when push comes to the shove, I’d try out this as well.
A lot of my peers on the other hand, love this method and they leverage content ideas generator very often especially when they need ideas on the go. For that, I would love to try these out. So if you are in haste and want the best SEO content ideas to work on, then maybe try out some of these idea generators.
The blog ideas generator from Hubspot and the versatile content ideas generator from Ahrefs are two of the options you can give a try to.
The Ahrefs’ content ideas generator allows you to set the tone and also select the platform you want to generate content for – which is a plus point since it takes into account the audience of that particular platform.
Hubspot’s blog topic ideas generator can be of great help if you are looking specifically for blog topics while picking SEO content ideas. Along with relevant blog titles it also gives you relevant keywords related to those right away.
Content ideas for SEO should be a hit not a miss!
If you are spending hours on creating a content piece then it better rank! That is what it has been written for. This is one of the reasons why the SEO content ideas you choose must be picked up after thorough research as that is where the real battle starts.
So use the above mentioned ways to find the SEO content ideas that are always a big hit!
