Whoever said SaaS SEO is easy was lying but at the same time not lying. Let me elaborate, SaaS SEO and SaaS content marketing is a little easier when done with the right SaaS SEO tools. Otherwise it is of course almost impossible to crack SaaS SEO.
“But what SaaS SEO platforms shall I use for my business, there are too many of them?”
That is just the problem we are going to solve today! I have curated a list of all the top SaaS SEO tools in the market that you can go for based on your needs.
SaaS SEO tools to increase your website traffic
Today, you don’t have to optimize your content and your website for just SEO but also for AI overviews.
Why?
Because you want your brand to be there in the top options provided by AI overviews when it comes to services related to your brands. So I am sharing some of the top SaaS SEO tools that can be your helping hand in the process.
Topping it off with a cherry, I have shared my personal experience and review of these tools as well because i have been in the industry for over 5 years now, and I have tried most of these myself and I still use most of them regularly.
Ahrefs
Ahrefs is the ultimate SaaS SEO tool that you need for different types of SEO including technical, off-page, and on-page as well.
However, one thing that Ahrefs surpasses all other SaaS SEO tools in is the accuracy, and quality of keywords it provides you with and the filters along with them. I have tried multiple tools and the keyword data from Ahrefs is often more detailed than the others. And they are highly filterable as well!
When your keywords are right, that’s when you can structure your content strategy the right way as well and thus, more points and better results from your SEO.
Along with these features it has other features too like a full-fledged website audit can be performed, you can track your value adding keywords too, and can track multiple websites as well.
What to use it for?
- Quality keywords research.
- Tracking keywords day by day.
- Tracking rankings.
- Site audits.
- Content research and strategy building.
- SERP analysis.
Pricing
- Lite – USD 129 /mo
- Standard – USD 129 /mo
- Advanced – USD 449 /mo
- Enterprise – USD 14,990 /yr
Srishti’s Review
8/10 – Pricing is over the top for professionals working individually and small businesses. Else the tool is top tier.
Semrush
Semrush pretty much offers the same solutions as Ahrefs for SEO the difference being Ahrefs offers stronger insights into backlink profile and keywords while Semrush has an edge in the paid marketing department.
Why do I not use Semrush for my research and data is because I wasn’t satisfied with the keyword data I was getting and the filterability of those keywords as wel which was slowing down my process.
However, Semrush is still one of the top SaaS SEO tools in the market and it is definitely a must have especially if you want to make your SaaS SEO work well with paid marketing as well.
Other than that, it offers basic functionalities like Ahrefs as well like keyword rank tracking and finding backlinks of your competitors.
What to use it for?
- PPC advertising keyword research and analysis.
- Ad copy testing and getting a feedback.
- Content marketing to find trending topics to work upon.
- Social media marketing and tracking.
- Site audits.
Pricing
- Pro – USD 139.95/mo
- Guru – USD 249.95/mo
- Business – USD 499.95/mo
Srishti’s Review
7/10 – While Ahrefs and Semrush keep trying to do one up with each other, to me personally, Ahrefs seems easier to use and more to-the-point when it comes to best platform for SEO for SaaS.
Screaming Frog
Mark my words when I say this, there is no other tool in the market which is as good as Screaming Frog when it comes to a SaaS SEO platform for technical audit.
Screaming Frog crawls not only your website but it also digs deep and crawls all the links as well that you have embedded within your website. Along with that, it also gives you data on your content and highlights issues like lack of heading structure or duplicate content.
It gives you a detailed intel on your site structure, and showcases in an easy to understand manner. If you are an expert with SEO then you are going to love it, but if you are just starting out then maybe not so much since the tool can be a bit technical to use and it uses a lot of jargon as well to explain the issues it is highlighting.
What to use it for?
- Technical SEO audit – to fix issues as it specifically points them out.
- On-page SEO audit, as it can help you find the things to improve like heading structure and content length.
- To analyze the site intricate site structure.
- To find content issues like thin content and duplicacy.
Pricing
- Free version – Crawl limit of 500 URLs
- Paid – USD 313/yearly
Srishti’s Review
10/10 – there is no tool out there that comes at par with its capabilities. The one-time pricing is a little hefty at once, however, feasible for the long run.
Google SERPs
Content marketing in SaaS SEO is one of the major departments that is not easy to crack. But Google SERPs can be your he;lping hand through this especially when it comes to filtering keywords for your content.
When filtering keywords, understand the intent behind each one of them and how you do that is by checking the content and its intent which is already ranking for the keyword. That would help you build you keyword buckets and also tell you the type of content (like blogs, landing pages) you must create for a particular keyword.
Along with that, Google SERPs is also where you want to rank on top that means you will have to dethrone some other brand and to do that, you need to find why that content is ranking and then make your better than it!
So next time you are building your content strategy, take Google SERPs into consideration.
What to use it for?
- To analyze the content which is ranking.
- Analyse intricate details like title, URLs, and metadata.
- To find out search intent of the user.
- To find gaps which you can utilize to make your SaaS content rank.
Pricing
Free!!
Srishti’s Review
10/10 – Google SERP is one of the places that both beginners and SEO connoisseurs need to ace in SaaS SEO. Without it, no matter how got your SaaS SEO agencies or experts are, your business can’t go too far.
Google Search Console
I mean, what even SEO is without Google Search Console?
Google Search Console (GSC) is the single most important SaaS SEO tool that you should have set up right ater your website goes live.
Why? Because you get insights straight from Google and the data is updated every two hours. From tracking the keywords your content is and brand is ranking for to knowing if your pages are even indexed or not to finding issues with your website pages – all the insights are directly coming from Google.
[Source – Google Search Console]
So missing out on it is not an option because you need it to track your position, impressions, clicks and other SaaS marketing metrics as well.
What to use it for?
- Search queries your website is ranking for.
- Performance of your content.
- Indexing and crawl errors.
- Find opportunities to update your content strategy and content peices.
Pricing
Free!
Srishti’s Review
10/10 – If you have a website, it is must to have Google Search Console!
Google Analytics
After GSC comes Google Analytics, another important Google tool that gives you direct data from the searh engine your website is live on.
Through Google analytics you can track crucial metrics like which channel most of your traffic is come from. Or how many new visitors your website got, or which content is performing best, and what is your bounce rate.
Knowing these intricate details help you improve your SEO manifolds, you get to know the exact channels you should be focusing on, or what content you need to update. Again, a very crucial SaaS SEO tool that you cannot sideline.
What to use it for?
- To know the intricate details like new users and number of sessions.
- To know your audience through their demographics and their engagement pattern.
- Website optimization with A/B testing and creating content that your audience likes.
Pricing
Free of cost
Srishti’s Review
10/10 – It’s Google’s world and we are just living in it (you see how i just flattered Google to rank my content 😉). Google Analytics is one of the main SaaS SEO tool in Google suite that you need to keep a close eye on.
Frequently Asks Questions on Google Search
I keep repeating this to my clients and my team, and I would repeat it for you as well – There is no better place than the original source to know what your users are searching for.
And currently, Google is that source, your audience is there, your website is there, so you need insights directly from Google to help you enhance your SaaS SEO.
Frequently Asked Questions section is that tool on Google right in front of your eyes that tells you what users are looking for.
Covering those topics through your SaaS content writing will not only get you some extra clicks, improve your rankings, enhance your credibility, but will also increase the helpfulness of your content.
We all know how much Google emphasizes on the ‘helpful’ content. So go ahead and use this tip of mine not many SEO experts will reveal this secret trick up their sleeve to you.
What to use it for?
- To understand the related things to the topic your audience is searching for.
- To understand user’s psyche when they are searching for a keyword.
- To understand user intent.
- To make your content as SEO and AI overview optimized as possible while also giving the audience what they want to read.
Pricing
Free of cost!
Srishti’s Review
10/10 – FAQs on Google’s Search page is Google directly telling you for free – “Include these things in your content to reach wider audience.”
Answer The Public
Answer The Public, is a tool, solely for the purpose of helping you build solid content. Just like many other SaaS SEO tools they also give you keywords but they are different from them in the sense that they give you those keywords after filtering them as well.
Like there is no guesswork for you to do, you know all the searches that are going down in Google and along with that you also know the intent of those searches. As surprising as it sounds, Ask The Public is actually giving that to you through their keyword wheel 👇.
Answer The Public is one of the best platforms for SEO for SaaS as it helps you find all the searches your customers are doing. Checkout their famous wheel display of keywords above. [Source – Answer The Public] 
Answer The Public is one of the best platforms for SEO for SaaS as it helps you find all the searches your customers are doing. Checkout their famous wheel display of keywords above. [Source – Answer The Public]
What to use it for?
- To find every possible keyword being searched for on Google related to your main keyword.
- Uncover keywords no other tool is giving you along with their level of importance.
- To streamline your content production and strategy.
Pricing
- Individual – USD 5/month
- Pro – USD 49/month
- Expert – USD 99/month
Srishti’s Review
8/10 – I like the tool, but the I would like to have a more versatile tool in the said pricing than just a tool to streamline my content.
AlsoAsked
There are several SaaS SEO and keyword providing tools that we have talked about, yet it is never enough because you want to know your audience inside out. Their needs and everything they are searching for which is relevant to your business.
AlsoAsked is another one of the SaaS SEO platforms that helps you with that but again they have a very distinctive point which is – they get you 0 volume keywords and find long tail keywords as well for you. These can help you reach closer to your target audience and also get some new SEO content ideas.
A Lot of new keywords are being searched for every single day, but the SEO tools take time to add them to their database or not add them at all because of low volume. But even if 10 people are searching for it, then those are 10 probable leads lost and that is where AlsoAsked comes to help you.
What to use it for?
- To access zero volume keywords.
- To find long tail keywords.
- To find intent and relationship between main and related keywords and questions.
- For SEO copywriting.
- Dor SEO content briefs.
Pricing
- Basic – USD 12/mo
- Lite – USD 23/mo
- Pro – USD 47/mo
Srishti’s Review
7/10 – I haven’t tried the tool personally, but I have heard alot of my peers use it and be appreciative of it. However, there are too many tools out their that can help you build good content with a lot of other features.
Google Trends
“Huh, another on of Google’s tools Srishti?”
Umm yes, your website is on Google and it currently has the monopoly in the market too so it only makes sense to try out everything they are providing.
Google Trends is the SaaS SEO tool that can help you ride a wave of the trending topic and get some good traffic, leads, or regular readers from. It gives uou the current trending topics accorss the world and also in your own country so you can leverage it anyway.
Along with that this SaaS SEO tool is also helpful in doing market research and understand the behaviour of your customers which you can leverage to make your content more engaging and well, ‘trending.’
What to use it for?
- To find what is currently trending in searches.
- To get country wise data of searches.
- To do market analysis and find more about your audience.
Pricing
Free!
Srishti’s Review
8/10 – The tool is better for media sites which update and create content on everyday basis. For SaaS SEO the tool can only help with market research at best.
Snov.io
If you will visit Snov.io then you are going to get a little confused because it is primarily being sold as a sales software so naturally you will wonder that how can it be a SaaS SEO tool.
If you think of it, link building is in a way a sales process only. You reach out through cold email, offer a deal, and try to close it as well. However, it is not that simple.
Link building is currently one of the hardest segment of SEO to crack in the market and that is why more and more businesses are optiing for SaaS link building agencies.
Because you don’t just have to convince a person to give you a backlink from their website, but you need to find their email, then verify it, and yhen follow up multiple times to get a response. And you have to do it with multiple people at once.
If you start doing this manually then I can tell you from personal experience that your chances of going crazy are more than your chances of getting a quality backlink. So to help you in the process you have Snov.io which can automate this entire procedure.
Just add the list of domains you want to get a link from and it will get you the verified email ids for the person of contact and you can also create an automated flow of the outreach campaign to reach them.
What to use it for?
- To find only verified email for outreach.
- To create email drip campaigns for outreach.
- To created automated email flow.
- To track your email delivery, open rate, and other related metrics.
Pricing
- Strater – USD 30/mo
- Pro – USD 75/mo
Srishti’s Review
8/10 – The credit system makes it a little too expensive for small businesses and individuals. Also, link building is a high value task which can only be automated upto certain extent, so instead of getting a tool, maybe get best link building services.
Majestic
Majestic is one of the underrated SaaS SEO tools and it deserves some hype so here I am doing my bit. It has many features but my favorite one are its functionalities of checking your as well as your competitor’s backlink.
Along with that it also gives you a score opn the quality of those backlinks and also have a feature for you to find quality and desirable websites. The latter is my personal favorite because it has made my outreach process so much more easier.
What to use it for?
- Find and track your backlinks.
- To know the quality of your backlinks.
- To find pages that can give you quality editorial links.
- To find out your topical relevance in the eyes of the Google compared to other sites.
Pricing
- Lite – USD 51/mo
- Pro – USD 103/mo
Srishti’s Review
8/10 – Most of the things that the tool offers is being offered in other tools as well. However, the feature of finding relevant pages to link to is something unique.
GTmetrix
Technical SEO and user experience is one of the most important factors to keep track of because you can enjoy the benefits of SEO only when all the aspects of it are aligned. So presenting you another one of SaaS SEO platforms that can help you enhance both for your website.
GTmetrix can tell you the speed of your website, how it is performing on both desktop and mobile, if the speed is low then why it is slow, what elements to optimize to improve it – and more.
It can help you take your user’s experience from 10 to 100 💯in no time and its insights are so descriptive that your developer is going to love them.
What to use it for?
- For page speed analysis and insights.
- To find elements that are slowing doen you page’s load speed.
- For Content Delivery Network (CDN) recommendations.
- For boosting SEO by improving user experience.
Pricing
- Micro – USD 3/mo
- Solo – USD 10/mo
- Starter – USD 19/mo
- Growth – USD 39/mo
Srishti’s Review
10/10 – It is a top tier tool which also has a free version for you to try out.
When it comes to SaaS SEO you need to get creative and level up your website traffic by hook or crook. Reddit is that hook as well as crook that you need.
No one will tell you, but Reddit is the single most popular place to find your target audience, communicate with them, as well as find out the issues they are struggling with that your product can solve. Checkout a community discussion below.
The communities on Reddit are extremely helpful, you can search for keywords of your business’s importance, indulge in communities, and do market research that can help you grow your brand.
So go, and make that anonymous profile on Reddit!
What to use it for?
- Find out things your target audience is struggling with.
- To find queries related to your keywords.
- To add more value and uniqueness to your content by adding direct links of discussions from Reddit.
- For market research to find the circumstances your SaaS tool can be used for.
Pricing
Free of cost.
Srishti’s Review
10/10 – it is the best tool if you want to get closer to your audience and provide them a solution they will actually value.
Yoast SEO
If you need an easy to use plugin, that keeps your meta data and on-page SEO in check then go install Yoast plug-in for WordPress.
It is the best SaaS SEO platform that makes meta optimization smooth as butter by sharing real-time insights through content analysis.
Do not believe me? Check this out 👇 we use it ourselves for ZeroAdo as SEO experts with collective experience of 15+ years.
[Source – ZeroAdo’s WordPress backend]
What to use it for?
- To sort out your metadata like totle and description.
- To analyze the usage of keywords in your content.
- To optimize your content for SEO within WordPress itself.
Pricing
Absolutely free!
Srishti’s Review
10/10 – Been using it for 5 years and I love it for its ease of use and sorting out on-page basics.
Sitebulb
Sitebulb is one of the SaaS SEO tools that says that they are ‘revolutionary’ when it comes to technical site audits and I kind of agree with them.
Sitebulb’s cloud crawler is the best feature about them! It has all the features that screaming frog has and along with that, it has a cloud crawler, which can crawl your website on cloud. It doe snot end here, you and your team can collaborate as well on the SEO reports because the crawl has been ran on cloud! 🫨
What to use it for?
- Technical SEO audit and resolve issues like broken links and redirects.
- On page optimizations of metadata as well as image SEO.
- Site structure analysis to improve it.
- Keyword research.
- Competitor analysis.
- To get their trademarked ‘Hints’ that drill down on the issues that really matter and give insights.
Pricing
Lite – USD 11.25 /month/1 user
Pro – USD 31.50 /month/1 user
Sitebulb cloud – USD 245 /month
Srishti’s Review
9/10 – The best feature about the tool is that it is accessible on cloud and also fosters collaboration.
Clearscope
To take your SaaS SEO at places, you are going to need content and when I say content I mean sh*t ton of content which is heavily audited and SEO optimized as well.
Sounds heavy right? Don’t worry because Clearscope, A SaaS SEO platform, will do the heavy lifting for you by auditing your SaaS content and giving you the suggestions to optimize it to rank. It can point out optimization for aspects like heading structure, keyword usage, and even internal links optimization.
It can find the opportunities that you might have missed in your content thus, helping you build a healthy content pipeline quickly.
What to use it for?
- Keyword optimization within the content.
- Analyze content to make it more clickable and shareable.
- To make content SEO optimized.
- To improve content readability.
Pricing
- Essential – USD 189/month
- Business – USD 399/month
- Enterprise – Custom pricing
Srishti’s Review
6/10 – The aspects this SaaS SEO platform helps with can be optimized with ZeroAdo’s Content Quality Guidelines® and our SEO blog template.
Spyfu
Looking to steal your competitor’s traffic, revenue, and customers? Hah! Thought so!
Well, this SaaS SEO tool, Spyfu, is going to be your perfect partner in this journey. They help you find the keywords your competitors are ranking for and making money from.
Once you know that, you can use those in your SEO content and also build backlinks for yourself on those keywords and outrank your competitors. Get their traffic and also probable customers. Here is a glimpse of how the tool works.
What to use it for?
- For competitor analysis.
- To steal your competitor’s traffic through their intel.
- To find transactional keywords your competitor is making capital from.
- Keep eye on your competitors.
- Track competitor backlinks by keywords.
Pricing
- Basic – USD 39/mo
- Pro – USD 79/mo
Srishti’s Review
8/10 – I love a good SaaS SEO tool that can help you keep track of your competitors, but the tool is so good it can result in obsession with your competitors.
Ahrefs Toolbar Extension
It’s not just Ahrefs’ main SaaS which is amazing but also their chrome extension. Ahrefs extension can give you all the details or a page and website in one click making it one of the most handy SaaS marketing tools.
From length of the content, to how many backlinks it might have, to metadata, everything is available on the go.
What to use it for?
- For quick overview of a page with details like number of words in content.
- To know about indexability on the go.
- To know heading structure and details of on-page SEO.
- To know link status.
- To know basic metrics like website authority instantly.
Pricing
Free of cost
Srishti’s Review
10/10 – I love a handy tool!
Botify
With AI coming in, the search engine world and how searches used ot happen have changes alot. So your SaaS business too needs to get accustomed to the change and update your website to be found by AI driven searches.
Botify is the tool that can help you with that. It helps you ensure that your content is being seen by ensuring that it is getting indexed and sourced by the search engines. It does so by sharing insights on what you need to update in your website from the perspective of technical, content, and off-page aspects.
What to use it for?
- Technical site audit.
- Site structure analysis.
- Content optimization for AI as well as SEO.
- For insights to improve user experience.
Pricing
Pricing is not publicly available, you need to connect with their team to get a demo.
Srishti’s Review
7/10 – There are several other tools for the same features who are also providing pricing upfront.
Little Warden
Little Warden is another one of the SaaS SEO tools that helps you keep a very close eye on your competitors.
You can track multiple websites within the tool and keep track of things like the keyword rankings, the pricing of your competitor’s, their SEO content, and their website performance as well. The tool will alert you even if there is a slight change in either of these things so you can make your business move accordingly.
What to use it for?
- To constantly stay updated with changes in your competitor’s website.
- Monitor anything and everything on your client’s website including APIs and pricing points.
- To stay on top of your domain and SSL certificates renewal.
Pricing
- Freelancer – USD 31/mo
- Small teams – USD 44/mo
- Agency – USD 77/mo
- Large Agency – USD 195/mo
Srishti’s Review
7/10 – The solution is great, but not worth enough to track just competitors.
Similarweb
To make your SaaS SEO work, it is always a good idea to align it with your other marketing strategies as well and also do the market research before building a concrete strategy. Similarweb is the tool that can help you with that.
It can tell about which channel your competitor’s are getting most traffic from so you can leverage the same, along with that it can give you a market comparison as well to help you build SEO strategy from a more holistic realm. So don’t sleep on it!
What to use it for?
- To do digital research for overall market in your niche.
- Optimize your website based on your competitor’s research.
- To track your and your competitor’s data sources.
Pricing
- Starter – USD 125/mo
- Professional – USD 333/mo
- Custom pricing for team and enterprise.
Srishti’s Review
8/10 – Great tool for overall business analysis.
ChatGPT
This list of SaaS SEO tools wouldn’t be complete without ChatGPT because it is the universal tool that can make your life easy by automating and speeding up your manual tasks.
ChatGPT is a tool for everything – it is one of the content writing tools, it is a search engine, and it is a personal assistant as well.
For instance, you can use ChatGPT to help you find your competitors in the market that you can track, or maybe ask it to filter a bucket of keywords from the multiple keywords that you have. Or maybe just simply ask it to give you a solution to the problem you are unable to resolve in the SEO realm.
I tried doing both and here is how it works 👇.
ChatGPT is one of the SaaS SEO tools that you can use in versatile ways just like I did right now to find the competitors of a SaaS brand. [Source – ChatGPT] 
ChatGPT is one of the SaaS SEO tools that you can use in versatile ways just like I did right now to find the competitors of a SaaS brand. [Source – ChatGPT]
It will do it all for you! That is why it is also my favorite SaaS SEO tool out there.
What to use it for?
- Get suggestions for content topics.
- To get an overview on how AI reads your content to optimize it for AI as well.
- To automate small manual tasks which otherwise might take significant time.
Pricing
Free of cost
Srishti’s Review
10/10 – How can someone not like a tool that is making your life simpler?
SEO SaaS tools or SaaS SEO agencies to nail organic marketing?
Of course SaaS SEO tools are going to assist you in your SaaS SEO, but you alos need to remember that they are ‘just tools’ and not experts who can also guide you about the next steps for your business’s SEO.
So tools alone are not going to be enough!
But will SaaS SEO agencies be enough alone? Absolutely! And for that you wouldn’t even need SaaS SEO platforms so you will be saving huge capital monthly on software costs as well.
So experts + no need to buy tools + automated SaaS SEO is definitely a win-win situation to go for. If you are looking for this lethal combination then contact ZeroAdo the SaaS SEO experts. We have built multiple Saas SEO brands from scratch and have helped our clients reach new heights!
If you are looking for just the best tools then I have already shared the best ones in your market, so take your pick based on what your business needs.
