SEO isn’t easy, and not everyone can do it. This is very true, however, what else is true is that SEO also gives the best results and it can be done in multiple ways. Everyone who aces SEO has a personalized strategy hyper focused on their business. Today, we are going to analyze those strategies with the help of SEO examples in the market.
Think of all the top brands that you admire dearly. You know them because they keep coming in front of your eyes everytime you are looking for a solution. Or they have branded themselves so well that after a point they are unforgettable.
Today, we are going to discuss a few such brands and also how they made the best SEO examples, be it through SEO content or any other strategy.
SEO examples to take inspiration from in 2024
In this list, I have accumulated top SEO marketing examples that can act as a guiding force while you get started with your business’s SEO. The following examples of SEO have been picked up from multiple brands, of all sizes, who are on their way to grow!
ZeroAdo – For top notch SEO content
Content makes up for the 50% of SEO efforts that you do. It is a part of every stream of SEO. Be it on-page, off-page, and even technical SEO. Content has a role to play.
But there is a huge difference between ‘just’ content and SEO content. Not everyone understands that, but the SEO example I am going to share now, is through it. Starting with the best in town, ZeroAdo.
Call me biased, partial, or anything synonymic to that. I will happily accept that yes I am biased, because I am a part of the ZeroAdo Crew and we only give our best. But I am not claiming that we publish top-tier SEO content just on the basis of that. The way Google treats our content, is also an example of the same.
Every piece of content our team writes gets indexed in less than 24 hours and it starts fighting with the already ranking blogs as well.
Our blog on SEO copywriting examples is currently ranking number 6 on Google Search just after 4 weeks of publishing. When we published the blog, it got indexed within 8 hours of publishing and was ranking on number 7 within 24 hours. Ever since, it has only leveled up.
This is when we have not put in any extra efforts for it to rank other than the quality content we have published.
This is just one example, this is the story of all the SEO content we have published so far, and that is what makes us one of the best SEO examples in the market. Here are a few more reasons for what makes a search engine optimization example that you should know about.
Niche content
We at ZeroAdo publish the content in a specific niche, the niche that we excel in that is – SEO and marketing.
Optimized heading structure
We take care of our heading structure while publishing our content to make it easily readable both by the users and search engine.
Practical content
Our content is to the point. No BS! We write what the user wants to read. Also, we are not obsessed with just ranking our content. Our intention is always to help our readers and that is what makes us stand out.
We make our content interesting! If you are reading this article and are hooked to it, it is because I have put in efforts to keep it interesting throughout.
Visual content
We make our content visually appealing. Images and videos are our best friends. We know the value they add and we utilize them to the fullest.
Content written from experience
Our content comes from experience. Everything we write has a new perspective to offer that has come from our life’s experiences and learning and that’s what makes our content ‘human’ and also E-E-A-T compliant.
Razorpay – Fintech SEO
Razorpay, a payment gateway brand in India worth 8 million have nailed it when it comes to SEO!
It utilizes both content SEO to promote their product and that has been working in their favour. Along with ranking for high value keywords like “payment gateway” they are also ranking for education keywords like “types of payment.”
This combination of bottom of the funnel content and top of the funnel content together have build their topical authority as a payment gateway solution for businesses in India.
With solutions so good and marketing even better they have captured the Indian fintech market thus giving us some amazing SEO examples.
Zoho – SaaS SEO
Zoho, one of the top SaaS brands from India is also a fantastic SEO example in the market. They are one of the companies that witnessed rapid growth and have set SEO optimization examples.
“How did they do it?”
It definitely wasn’t as easy as it may sound at the moment, especially ranking for tough keywords like “CRM software.” They did smart work along with the hard work, to finally make their SEO and content marketing work together.
Zoho focused on aligning its brand’s identity with its SEO strategy. They stuck with their brand positioning throughout while working with full energy on their SEO.
Along with that, they focused on providing solutions to their users and thus, targeted long tail keywords.
They heavily relied on their quality content and on-page optimization. Along with that, they also optimized their content for local searches to reach audiences in a specific region.
They went one step further by doing regular internal linking within their content to push readers deeper into the website and content thus, giving a boost to their SEO.
Most importantly, even when they were evolving as a brand, they always stuck to their USP of wanting to simplify the lives of businesses of all kinds and sizes with their suite of multiple applications.
Lenskart – D2C SEO
Lenskart is among the top D2C brands in India and one of the reasons is because this brand is setting SEO examples for the world to take inspiration from.
How? Let’s discuss.
They focus on having a mobile-friendly website and also optimized the website for direct visitors. They know where most of the shoppers are and they are leveraging that to the best of their efforts by making a website easily accessible and navigable.
The keywords they are getting most traffic from beyond the branded queries are being used throughout their website in a strategic manner. Here is a list of all the keywords with traffic they are getting as of August, 2024.
| Keywords | Traffic |
| Anything with sunglasses w/o brand name | 40K + |
| Anything with frame/frames w/o brand name | 35K + |
They know what people are looking for and are optimizing their pages for the same.
They have their site structure curated around the types of glasses and sunglasses is one of the categories, so in their URL itself, the word sunglasses comes up along with the name of the sunglasses. Thus, every URL is unique, preceded by the common category.
The category, which is also the most searched term, and hence earning them solid rankings.
From URLs to site structure, to page experience, everything has been strategically designed by the Lenskart team, thus making them a perfect SEO example.
Nike – Smart use of keywords + descriptive product pages
In the above snap, you can see that the Nike product is ranking for the searched query – “shoes for women.”
Of course many other brands are ranking too but what makes Nike different?
It is specifically their product pages that are making all the difference. The way they have been built, and most importantly, how every page has a crucial keyword in it which they can rank for.
Given above is the snapshot from the product page of Nike and here are all the things that make it a perfect seo page example.
The page has all the relevant details related to the product that one could be looking for.
They have reviews, product information, and anything extra that any customer would want to see right here. In short they are following all the Google Search Essential practices for their product pages.
Along with the content even the images are optimized for SEO with alternate texts and descriptive image titles.
Their URLs are based on the name of the product instead of forced keyword insertion to rank.
At nowhere on the page also, you will find the direct usage of the keyword “women’s shoes,” the content is focused only on producing the product information to the customer. But there is a catch, while the front end has been optimized for user experince, the backend has been optimized for SEO.
The word ‘women’ has been used 330 times in the backend to depict who are shoes are for.
The page does not end here, there are some other interactive elements as well on the product pages like, how others have styled the particular pair of shoes.
The user friendliness of Nike’s product pages along with their descriptiveness is what is working for Nike’s SEO the best!
Apple – SEO copywriting
You must have heard Apple acing brand SEO but today we are going to talk about another one of SEO examples from Apple which is about SEO copywriting.
Why?
Because they are doing so well at it, yet they are not talked about enough, or maybe, they want to keep winning sneakily without being known as an example of SEO. Either way, we have caught them, and we have found some insights.
Of course ranking your business which is named after a universal fruit is a commendable job, but what is even commendable is how they are leveraging their branded keywords for their SEO copywriting as well.
They are ranking number one on Google for the branded query “apple watch,” This is also one of their pages with most traffic. Of course one of the reasons is that it is their branded query, but there are several other brands that are designated sellers for the same yet, Apple has number one spot.
The credit for the same goes to their SEO copywriting.
As you can see in the above screenshot, the term apple watch has been used 80 times on this page!
No matter how big or small the copy is, the keyword has been placed strategically throughout, in a value adding manner. Not just that, but the keyword has been placed strategically within the headings as well without making it feel forced. Here is an example of that 👇.
If you are thinking that they are able to make it happen because the query was branded then I am about to prove you wrong.
What comes to your mind when I say the term “watch series?”
The first thing that is natural to come to your head is of course – it is related to watching the series. Since this is a generic term. Well, let me surprise you. Apple is ranking for this term as well which is related to their watch series.
So how much better can SEO copywriting get now that they are ranking for such a competitive term! No doubt they bagged their spot as one of the best SEO examples.
Monday.com – Brand + SaaS SEO
[Source – X]
Astonishing, right?
That’s truly what SEO can do for you when done right and Monday.com is setting SEO examples in the market by doing so. In just 6 years, monday.com went from 7 million to 700 million ARR. More importantly, what we actually need to focus on is that they did that while having a dictionary term “monday” as their brand name.
They did not succeed in just SaaS SEO but also in branding SEO. How they did that is what we are going to discuss now.
- They focused on product-led strategy and focused on providing solutions to users through their content.
- They wrote 70+ top of the funnel and multiple types of SEO content pieces that were focused on high value keywords like “project management software.”
- Using programmatic SEO, they generated 100+ product led pages by digging into their customers’ problems and then focusing on solutions through those pages.
All these activities altogether are what results in exceptional growth of monday.com.
Ahrefs – Product led content
If there is any brand who shamelessly and arrogantly promotes their product, then it is Ahrefs and it is admirable how swiftly they do it. This is working for their SEO, getting them leads, and also landed them in our list of SEO marketing examples. So they are clearly winning with it.
What we need to learn from their SEO strategy is that we should cover content end-to-end on everything that is related to the industry your product is in. Along with that, do not shy away from promoting your own product!
Showcase how your product adds value to the user and how it is solving a problem for them and making their life easier! That’s what Ahrefs is doing as well. Open any content piece from them, and you will see that not even a single piece of content gets published without their promotion.
Here is an example for you.
Canva – International + Multilingual SEO
Canva is killing it out there and I am not complaining! It is not just their product but also their marketing that is setting SEO examples for the world to see.
Canva has a top-tier international SEO strategy panned out for them which is assisted heavily by programmatic SEO.
Let’s have a look!
Multilingual pages targeting regional keywords
They have understood that nothing works like communicating to people in their own language. You can have a heart-to-heart with anyone only if you connect with them in their regional language. Canva took notes of it and then utilized multilingual SEO for their brand while also making sure that there is no duplicate content.
Checkout this page of Canva from Spain, it is all in Spanish.
Region based strategic URLs
Canva’s URLs have been built strategically based on the nations. They have location identifiers that can signal where the URL is for and the content on that page will then appear in the native langauge. IT doesn’t get any smarter than that!
Checkout some examples here for reference.
| Region | URL with location identifiers |
| Brazil | https://www.canva.com/pt_br/ |
| Korea | https://www.canva.com/ko_kr/ |
| India | https://www.canva.com/en_in/ |
Local + Global backlinks
Since Canva is reaching customers in their preferred language and since there are pages existing individually for various regions, it is earning them a lot of backlinks. The catch here is that those backlinks are both local and global.
For instance,I am based in India, and if I add a link to Canva, I would be linking their page built for India. That is boosting their local SEO but also getting a boost to their global SEO website.
Truly an exceptional example of SEO.
Sephora – Website’s User Experience
Everyone in the marketing industry knows the importance Google gives to user experience on a website. Sephora took all the guidelines and recommendations from Google pretty seriously and came up with a website with UX so good that you would for sure end up buying something!
From clear distinction between image, content, and CTA as seen in the snapshot above, to clear depiction of products with pricing in the image below – Sephora’s UX will leave you longing for more to scroll.
[Source – Sephora]
The loading time of the website is also less than 2 seconds and all the images and copies are SEO optimized too to assist the user. I am certain, they are following a SEO copywriting checklist to make sure everything is on point and that is what makes them one of the SEO examples in my list.
Leverage SEO examples for your business!
Now that you have the best examples to look up to, it is time you start implementing those as well. However, implementing SEO is not going to be an easy task, you need experts to do that for you.
And there is no better choice for you in the market than ZeroAdo for the task because if we can nail our SEO we can nail yours as well for you!
