17 Best B2B SEO Tools in 2024

I know you’re here to learn about B2B SEO tools, but before we dive in, let me ask you a few questions. 

Have you ever tried to bake a cake? Or maybe you've tried assembling furniture from a store? How did that go? I assume you said yes! 

Just like baking requires the right tools and ingredients to create something delicious, or assembling furniture needs the right tools to get it done correctly, using B2B SEO tools is essential for improving your website visibility.

These tools are designed to help you identify the best keywords for your SEO and content marketing efforts, analyze your competitors, build SEO backlinks, and attract the right audience. 

In the list below, I’ve listed top B2B SEO tools that can give your business the competitive edge it needs to shine online and help you achieve your marketing goals!

B2B SEO tools that will get you traffic in millions

Traffic in millions on a website is still a dream for many businesses, however, it can become a reality with these top SEO tools for B2B. You can start from zero, grow to 1,000 visitors within months, and eventually reach thousands or even millions over time.

These tools provide a clear path to achieving those milestones by boosting your site ranking and increasing your traffic. 

However, just as baking a cake requires not only the right tools and ingredients but also expertise, using B2B SEO tools effectively requires knowledge and experience. If you don't have experience with baking, it’s better to get help from an expert. 

The same goes for B2B SEO tools, you can purchase subscriptions and gain insights, but without knowing how to interpret the data and generate qualified traffic leads with SEO keywords, your website traffic won’t see significant growth. That’s why it's better to hire in-house professionals or work with an agency like ZeroAdo.

Let’s start with the very first and one of top rated SEO platforms for B2B.

Ahrefs

Ahrefs is a powerful SaaS based SEO tool designed to help you improve your online presence, gain a competitive advantage, and drive traffic to your site. Known for its in-depth backlink analysis and advanced keyword research capabilities, Ahrefs is a must-have top SEO tool for B2B if you’re aiming to optimize your search engine ranking. 

It also provides the powerful tools to monitor website performance, track competitors, do site audits, and actionable insights to help you grow your business through SEO.

Features of Ahrefs

• Analyze your competitors’ backlink profiles, identify their top performing keywords, and prepare your SEO strategies accordingly.
• Get relevant keyword ideas, access global search volume data, and understand keyword difficulty with its keyword explorer to make your SEO efforts more successful.
• You can also identify trending and popular content in your niche and analyze its performance metrics to create data-driven content strategies that resonate with your target audience.
• Ahrefs lets you receive your website's performance details directly to your email, so you don’t have to log in frequently. I love this feature because it makes tracking key metrics quick and simple.

Pricing

• Lite: USD 129 per month.
• Standard: USD 249 per month.
• Advanced: USD 449 per month.
• Enterprise: USD 14,990 per year.

Reviews

4.5 out of 5 stars (537 reviews) on G2

Semrush

Training your body for just one day doesn’t build muscle, you need to train every single day. The same goes for your online presence, being on the first page of Google is not enough! You need to constantly improve and adapt.

That’s where Semrush comes in. It is an all-in-one digital marketing platform designed to help you boost your online presence. It offers various B2B tools for search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, and competitor analysis, providing critical insights that drive online visibility and growth.

Features of Semrush

• Perform keyword research with its keyword magic tool and get ideas on high relevance keywords according to your industry.
• Analyze, identify and fix technical SEO issues to improve your site health and performance.
• You can also track and monitor your website's daily keyword rankings and make informed decisions to optimize your SEO strategy accordingly. This helps you stay updated on performance trends and swiftly adjust your marketing efforts for better results.

Pricing

• Pro plan: USD 139.95 per month, includes 5 projects, tracking for 500 keywords, and 10,000 results per report.
• Guru plan: USD 249.95 per month, offers 15 projects, tracking for 1,500 keywords, and 30,000 results per report.
• Business plan: USD 499.95 per month, supports 40 projects and tracking for 5,000 keywords.

Reviews

4.5 out of 5 stars (2149 reviews) on G2

SpyFu

Are you facing challenges to track your keywords, backlinks, and understand what strategies are working for others? If so, you’re not alone. Many businesses face these issues when trying to boost their online presence.

That’s where SpyFu is here to help! It is one of the most powerful SaaS-based marketing tools that provides you with the insights you need to improve your SEO and PPC efforts. With SpyFu, you can track keywords, analyze backlinks, conduct competitive research, and generate custom reports, all in one place. 

Features of SpyFu

• You can create as many projects as you want which means you can track different keywords and links without any limits.
• Check out your competitors' backlinks to understand how they get their traffic and get ideas to create your own strategy!
• You can also see what keywords your competitors are paying for in Google Ads and where they rank organically. 
• SpyFu shows you details about your competitors’ pay-per-click advertising campaigns where you can learn from their successes and avoid their mistakes.

Pricing

• Basic plan: USD 33 per month (billed annually) with 10k row search results and data exports.
• Professional plan: USD 58 per month (billed monthly) with unlimited search results and data exports.

Reviews

4.6 out of 5 stars (511 reviews) on G2

Google Search Console

It’s totally impossible to talk about SEO without mentioning the tool Google Search Console (GSC).

GSC is one of the top SEO tools for B2B offered by Google. It helps you monitor your website’s search performance.You can track keyword rankings and obtain queries to increase traffic and leads through content updates. GSC also allows you to submit sitemaps and identify any technical issues that may affect your SEO visibility.

Features of Google Search Console

• It helps you track your website's performance in Google Search, including clicks, impressions, average position, and click-through rates for specific queries.
• Using the URL inspection tool, analyze individual URLs to check their status in Google's index, view crawling issues, and understand how Google sees your page.
• Submit and manage sitemaps to help Google crawl your website more effectively.
• Get notified about any security issues, such as malware or hacking attempts, affecting your site.
• View internal and external links pointing to your website, which can help in understanding your backlink profile.

Pricing

Google Search Console is completely free to use, and there are no subscription fees or costs associated with its features.

Reviews

4.7 out of 5 stars (403 reviews) on G2

Google Analytics 

Are you struggling to measure the success of your marketing campaigns or wondering where to focus for better results? You're not alone. 

Many businesses face the same challenge, and that’s where Google Analytics steps in. This powerful SaaS tool helps you track user behavior, analyze website traffic, and gain insights into how visitors interact with your website and content. 

By tracking essential metrics like traffic, engagement, and conversions, Google Analytics empowers you to make data-driven decisions, refine your strategies, and invest in the areas that will deliver the greatest impact.

Features of Google Analytics

• Monitor user activity on your website in real-time, including the number of active users, their locations, and the pages they're viewing.
• Analyze how users arrive at your site, whether through organic search, paid ads, social media, or referrals.
• Improve conversion tracking by setting up goals to track key actions on your site, such as form submissions or purchases, to measure conversion rates.
• Monitor specific user interactions, such as clicks on buttons or downloads, to gain insights into user engagement.
• Create customized dashboards and reports to focus on the metrics that matter most to your business.

Pricing

• Google Analytics 4 (GA4): Free, with basic tools to track website and app performance, user activity, and conversions.
• Google Analytics 360: Custom pricing, offering more advanced features, better support, and higher data limits for large businesses that need detailed analytics and integrations.

Reviews

4.5 out of 5 stars (6,390 reviews) on G2

Without using these two tools, your SEO is incomplete. When I was learning SEO, my mentor always said this. 

Being an SEO professional for the past two years, I must say my mentor was right. GSC and GA are invaluable because they easily help identify what’s working, what needs adjustment, and where to invest your resources for maximum impact. 

These tools provide clear insights into your website’s performance, allowing you to fine-tune your strategy and consistently achieve better results.

BuzzSumo

BuzzSumo is a content research tool that helps you identify popular topics, trending content, and influencers in your industry. It’s a great B2B tool for content strategy and social media management. All you need to do is type your keyword, hit search, and then it will generate a list of content that performs best on social media. 

Moreover, BuzzSumo allows you to analyze which content performs best in your niche. You can see what types of SEO content attract the most shares and engagement, helping you create effective SEO strategies.

Features of BuzzSumo

• It can identify backlinks to popular content, allowing you to understand what sites are linking to it. This insight can help you build your own backlink strategy.
• It lets you track mentions of your brand and coverage in the media so you always know what’s being said about you.
• You can easily monitor what your competitors are doing. BuzzSumo lets you see their top-performing content, helping you adjust your SEO approach accordingly.
• You can also set up alerts for your brand or specific keywords which helps you stay informed about conversations around your topics.

Pricing

• Content Creation: USD 159 per month with 1 user, 2 alerts and unlimited searches, billed annually. 
• PR & Comms: USD 239 per month with 5 users, 5 alerts and unlimited searches, billed annually. 
• Suite: USD 399 per month with 10 users, 10 alerts and unlimited searches, billed annually. 
• Enterprise: USD 999 per month with 30 users, 50 alerts and unlimited searches, billed annually.

Reviews

4.5 out of 5 stars (103 reviews) on G2

ChatGPT

With a growing number of users, ChatGPT has become one of the most popular SaaS SEO tools. Whether you need help with marketing ideas, creating SEO content, social media copy, or product descriptions, it can help you with all. It also suggests keywords to use, making sure your content shows up in search results when potential customers are looking for what you offer.

It’s a universal tool that really can make your life easier by automating and simplifying your tasks.

Features of ChatGPT

• It can analyze your website data and give you tips on how to improve your SEO and content performance.
• Quickly create blog posts, articles, and product descriptions that grab attention and are relevant to your audience.
• Automate manual tasks to save time.
• Write catchy titles and descriptions for your web pages, which helps increase clicks from search engines.
• You can use it as a chatbot on your website to answer customer questions instantly, improving their experience.

Pricing

• Free version: ChatGPT lets you send unlimited messages and chat with the GPT-4o mini model. 
• Plus plan: USD 20 per user per month which gives access to GPT-4, DALL·E, and advanced data analysis.

Reviews

4.7 out of 5 stars (604 reviews) on G2

Screaming Frog 🐸

Do you know technical SEO and on-page optimization are two of the most important aspects of SEO?

Just like a strong building needs a good foundation and careful design, your website needs to be optimized for search engines to attract visitors. Technical SEO helps your site run smoothly, while on-page optimization makes sure your content is interesting and easy to read. 

Screaming Frog SEO Spider is a powerful and top-rated B2B SEO tool that helps you do both. It crawls through your website to find problems like broken links, missing tags, and duplicate content that could hurt your site's performance. 

Also, it checks your website’s structure and content to give you the information you need to improve your pages and boost your visibility in search engine results.

Features of Screaming Frog

• It helps you check important on-page elements such as title tags, meta descriptions, headings, and alt text to make your content rank better in search engines.
• It spots duplicate content pages on your site, so you can address it. This is crucial because search engines don’t like duplicates, and it can affect your rankings.
• Create XML sitemaps to help search engines know which pages to crawl, making your site easier to index.
• Screaming Frog scans your website to find technical issues, like broken links or missing page titles and helps you fix problems that could hurt your SEO.
• You can also connect Screaming Frog with other B2B SEO tools like Google Analytics and Search Console to get deeper insights into how your site is performing and where improvements are needed.

Pricing

• Free version: You can crawl up to 500 URLs at no cost to test the tool's basic features.
• Paid version: For unlimited crawling, the annual price is USD 259, which grants access to all features without any restrictions.

Reviews

4.7 out of 5 stars (93 reviews) on G2

Moz Pro

Have you heard about Moz? They are one of the first movers in the SEO industry. 

Moz Pro is a B2B SEO software suite that offers tools for keyword research, link building, and site audits. It’s designed to help you improve your online visibility and optimize your websites. 

With Moz Pro, you can research keywords to see what people are searching for, audit your website to find areas for improvement, and track how your site ranks in search results. It also lets you analyze your competitors to see what strategies they’re using.

No matter whether you’re new to SEO or have some experience, Moz Pro gives you the insights you need to enhance your website's performance.

Features of MOZ Pro

• It helps you find keywords that people are searching for, along with information on how many people are searching and how tough it is to rank for those keywords.
• Moz calculates a score from 1 to 100 for both your website (domain authority) and individual pages (page authority). These scores help you understand your site’s strength and how likely it is to rank in search results compared to others.
• It gives you suggestions on how to optimize your web pages for better rankings to help you attract more visitors.
• See what keywords your competitors are ranking for and which of their pages are performing well. This helps you figure out what kind of content you need to create to outrank them.

Pricing

• Starter: USD 39 per month, billed annually. 
• Standard: USD 79 per month, billed annually. 
• Medium: USD 143 per month, billed annually. 
• Large: USD 239 per month, billed annually. 

Reviews

4.3 out of 5 stars (566 reviews) on G2

AlsoAsked

AlsoAsked is a SEO tool for B2B that helps you understand what questions people are asking on Google. It pulls data from Google's “People Also Ask” (PAA) feature and gives you insights into what users are really searching for. 

With this information, you can create content that answers your audience’s questions and boosts your SEO. Including these questions in your content is a great way to gain SEO benefits. 

It gives you the exact questions people are typing into Google. It’s perfect for content creators, marketers, and SEO professionals who want to get inside the minds of their users and deliver exactly what they’re looking for!

Features of AlsoAsked

• It’s a great tool for finding “zero volume” long-tail keywords that do not always show up in traditional keyword research tools.
• It focuses on real user queries, helping you create content that solves actual problems. This aligns with Google’s focus on rewarding helpful, authoritative content, so it helps improve your site’s visibility and trustworthiness.
• You can upload up to 1,000 questions at once and get all the PAA data in bulk, making keyword research faster and more efficient.
• It gives you visual representations of the questions people are asking, making it easier to plan content around real user queries and related topics.

Pricing

• Basic: USD 15 per month with 100 searches and 24 hr search history.
• Lite: USD 29 per month with 300 searches and 1 month search history.
• Pro: USD 59 per month with 1000 searches and 1 year search history.

Reviews

No standard reviews are present. 

Mangools

Mangools is a super easy-to-use SEO tool for B2B, designed to help you improve your online visibility. Since 2014, Mangools has been making SEO simple for everyone, from beginners to experienced marketers. It offers a complete toolset for keyword research, SERP analysis, backlink tracking, and more.

Features of Mangools

• Mangools helps you find keywords that are easier to rank for and have good search volume, so you can target terms that will actually get you traffic without too much competition.
• You can see exactly what shows up in search results for any location, which helps if you're targeting different markets or regions.
• It also shows you which backlinks your competitors are getting, so you can find new opportunities to get quality links to your site and improve your authority.
• Mangools makes it easy to check how strong your competitors' websites are by showing their domain authority and page authority, helping you see where you can improve.

Pricing

• Basic: USD 36 per month with 100 keyword lookups per 24 hours.
• Premium: USD 51 per month with 500 keyword lookups per 24 hours.
• Agency: USD 96 per month with 1200 keyword lookups per 24 hours.

Reviews

4.7 out of 5 stars (79 reviews) on G2

AnswerThePublic

Have you ever wondered what questions people are asking about your industry? AnswerThePublic is a powerful keyword research tool that helps you find exactly that!

It helps you visualize search queries into questions, prepositions, and comparisons to get valuable insights into user intent. This makes it an essential resource for marketers, content creators, and businesses looking to connect more effectively with their audience.

Whether you're looking for SEO content ideas, crafting blog posts, optimizing your website, or brainstorming social media content, AnswerThePublic allows you to tap into the minds of your customers, ensuring you address their needs and interests directly.

Features of AnswerThePublic

• It generates a visual map of related questions and topics based on specific keywords to help you brainstorm blog posts, articles, or social media content that resonates with your audience.
• It provides questions that are trending in your industry.
• The tool reveals not just what people are searching for but also their interests and concerns. 
• By providing valuable answers to common questions, you can build trust and establish stronger relationships with your audience.

Pricing

• Individual: USD 5 per month per user with 100 searches per day.
• Pro: USD 49 per month upto 3 users with unlimited searches per day.
• Expert: USD 99 per month with unlimited users and unlimited searches per day.

Reviews

4.5 out of 5 stars (36 reviews) on G2

Surfer

Surfer is a content writing and optimization tool that helps you optimize your online content for better search engine rankings. With Surfer, you can supercharge your content creation process and improve organic traffic by generating ready-to-rank articles, optimizing existing content, and managing on-page SEO. 

Whether you're a beginner or an SEO expert, Surfer offers tools that literally boost your content's visibility and ensure top-notch performance on the Google SERP.

Features of Surfer

• Analyze SERPs and competitors for the keywords you want to rank.
• Get data-driven insights and optimize your content from the perspective of search engines and users both.
• With its plagiarism detection, you can create original content which saves you from penalty.
• Get real-time feedback on SEO metrics, including structure, word count, and keyword optimization to make sure your content ranks high on search engines.

Pricing

• Essential: USD 89 per month, where you can write and optimize up to 30 articles per month.
• Scale: USD 129 per month, where you can write and optimize up to 100 articles per month.
• Scale AI: USD 219 per month, where you can write and optimize up to 100 articles per month, and more.
• Enterprise: Custom pricing.

Reviews

4.8 out of 5 stars (514 reviews) on G2

Serpstat

Trusted by over a thousand users, including big names like Deloitte and Uber, Serpstat provides powerful tools for everything from keyword research to competitor analysis. 

Whether you’re looking to optimize your website for direct visitors, improve your PPC campaigns, Serpstat can help. It also uncovers hidden keyword opportunities. With Serpstat, you can achieve your marketing goals faster and more effectively.

Features of Serpstat

• Discover new keywords to target more users that your competitors might be ranking for with its huge keyword database.
• Use AI to get creative content ideas that match your audience's interests and generate articles and meta tags to make your content more relevant.
• Analyze your backlinks to discover which sites are linking to you and identify new opportunities to improve your website’s authority.
• Check your website for any technical issues that might be affecting your SEO. Serpstat provides clear recommendations to fix these problems and boost your site's performance.

Pricing

• Individual: USD 59 per month.
• Team: USD 119 per month.
• Agency: USD 479 per month.
• Need more data: Custom pricing.

Reviews

4.6 out of 5 stars (462 reviews) on G2

Yoast SEO

Yoast SEO is a popular WordPress plugin that simplifies the SEO process, helping you boost your site’s visibility and drive more traffic. It’s user-friendly and packed with powerful features that make optimizing your website straightforward, even if you're not an SEO expert. 

Yoast SEO streamlines both basic and technical SEO actions, such as setting and editing your web pages’ title tags, URL slugs, authors, and meta descriptions. Additionally, you can set up canonical URLs, create meta robots tags, and control search engine indexing for your pages.

Features of Yoast SEO

• Yoast uses artificial intelligence to give you smart suggestions on how to improve your content for SEO. 
• If you change or delete a page, Yoast automatically sets up redirects. This means that visitors won’t see a “Page Not Found” error, and they’ll be taken to the right content without any hassle.
• Yoast provides a detailed analysis of your pages, checking if they’re optimized for your chosen keywords and if they’re easy to read.
• With the “preview tab” in Yoast SEO, you can easily see how your page or blog post will look once it goes live.

Pricing

• Free version: USD 0 with basic SEO functionalities to get you started with optimizing your site.
• Yoast SEO Premium: USD 99 per year (ex VAT) with all features of the free version plus additional benefits.

Reviews

4.6 out of 5 stars (181 reviews) on G2

Rank Math SEO

Another awesome SEO plugin for WordPress that’s designed to help you get your website to shine in search results is Rank Math SEO. Whether you’re just starting your SEO journey or have years of experience, Rank Math makes optimizing your site super easy and effective. 

Many B2B SEO agencies use this tool to improve visibility and increase traffic, which can lead to more qualified leads.

Features of Rank Math SEO

• It offers instant SEO suggestions as you create and edit your content to help you ensure your pages are optimized for search engines, covering aspects like keyword usage, content length, and meta descriptions.
• With Rank Math, you can easily implement Schema Markup to your pages/posts and improve your content's visibility in search results by adding rich snippets, which can include star ratings, prices, and availability.
• Monitor and improve broken links to improve the user experience and increase your website’s credibility in the eyes of search engines.

Pricing

• Pro: USD 4.29 per month, billed annually (excluding VAT).
• Business: USD 20.99 per month, billed annually (excluding VAT).
• Agency: USD 49.99 per month, billed annually (excluding VAT).

Reviews

No standard reviews are present. 

Ubersuggest

Ubersuggest is a great SEO tool designed to help you get more traffic by reverse-engineering your competitors' strategies. Whether you're working on SEO, content marketing, or social media marketing, Ubersuggest shows you what’s working for others so you can use those insights to improve your own results.

Features of Ubersuggest

• Ubersuggest shows you which of your competitors’ pages are ranking high on Google and getting shared on social media to help you create content that people actually want to read and share.
• Need help finding the right keywords? Ubersuggest gives you hundreds of keyword ideas, including those longer, more specific terms that are easier to rank for.
• It also shows which sites are linking to your competitors, so you can approach those same websites to get backlinks for your own site by offering better value.

Pricing

• Individual: USD 12 per month with 120 searches per day.
• Business: USD 20 per month with 300 searches per day.
• Enterprise: USD 40 per month with 900 searches per day.

Reviews

4.2 out of 5 stars (141 reviews) on G2

Ready to invest in B2B SEO tools?

Hold on! While investing in B2B SEO tools is a smart move to improve your site’s ranking, you also need a skilled team of SEO analysts, CRO experts, and link builders to truly drive growth and see meaningful results. After all, having the right tools means little without the expertise to use them effectively.

Do you have these experts in place? If so, go ahead with these tools, and watch your site shine like a star. Best of luck!👍

If not, consider partnering with a B2B SEO agency that excels in these areas to help you maximize your investment and achieve sustainable growth. Why not consider ZeroAdo? 

We specialize in SEO-led growth strategies customized to your business needs. With expertise in providing best link building services, SEO, and CRO, ZeroAdo can help your business scale quickly and efficiently.

With smart pricing and a focus on long-term results, every penny you invest in SEO with ZeroAdo delivers real value. 

Ready to take your business to the next level? Reach out to us today!